Marketing

I recently discovered something about myself that gave me reason to reflect on how humans learn behaviors and habits. In this particular case, it might be more accurate to say how we unlearn them.

Some Background

I’ve been driving legally since I was 14 (at least, most of the driving I did was legal, although there were in few tickets during my high school days that alleged excessive speed. Since I chose to plead not guilty then, I can hardly say otherwise now). The point is, I’ve now been driving on public roads and highways for nearly half a century.

In all those years, I’ve had three automobile accidents. In two of them, I was parked and hit by someone that should never have been allowed to operate anything more complex than a can opener. In the third, I fell asleep at the wheel on a mountain road and installed my ’59 Bonneville in the roof of a fellow’s home, instantly replacing his television set with the front end of my car.

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