Your USP is your unique selling proposition. It’s what makes your product or service preferable to the competitions’. It may be your price, quality, service, fast delivery… or any of a number of other characteristics of your offering.
And everything has at least one thing that can make it special.
Unfortunately, everyone doesn’t capitalize on their USP. Some people have never even given it a thought. And unless you happen to be the ONLY source for what you offer, you can’t afford to wait one more day to identify your USP and start pushing your offering on the merits of that proposition.