About Doc Sheldon, Founder

Doc Sheldon

Top Shelf Copy’s co-founder, Doc, has worked professionally in marketing and publishing for over 35 years, before beginning to study SEO. When he “retired” from his consulting business in 2003, he decided to pursue SEO full-time, initially focusing on content strategy and copywriting. Since then he’s expanded his studies to include greater focus on the technical aspects of SEO and WordPress customization.

Over the years, Doc has owned and published both weekly and monthly magazines and a newspaper. He has published half a dozen books and thousands of articles in his career, both ebooks and hard-copy. He has also been a prolific contributor to a number of  industry news sites, in his quest to help others stay abreast of the latest developments in the search and SEO realms.

Doc’s Answers:

How did you learn this dismal trade?
I was bored one night, so I memorized the Internet.

How do you take your coffee?
Like my women… hot & strong, with a little milk, no sweetener.

If you had to pick just one condiment, which would it be and why?
Anything bacon-flavored.

What do you like best about working for Top Shelf?
The boss is a really nice guy!

How do you think your outside writing influences your Top Shelf work?
It adds a little more variety, which helps me sharpen my skills.

What’s your project manager like?
She’s afflicted with an addiction to Post-Its. Other than that, she’s relatively normal. Relatively.

What’s your favorite font?
san serif.. usually either calibri or arial

What words do you really hate / love?
Hate: “Literally” – probably the most misused word in the English language.
Favorite: “Paid”.

Who is your writing hero?
I have two: Mark Twain and Larry McMurtry. Both excellent story-tellers.

What’s your personal slogan?
If God didn’t want us to drink, He (or maybe She – who knows?) wouldn’t have given us whiskey (or made us writers).

If your life had a theme song, what would it be?
In A Gadda Da Vida. Every life needs a killer drum solo.

One thing about my writing career/life that people wouldn’t expect is:
I spent two different stints as a working cowboy on Mexican cattle ranches.