An effective social media strategy adds an interactive layer to your content. Not only does social media allow you to share your website with a wide audience, it allows that audience to share it with their friends and comment and interact with your content in a way that just isn’t possible on a traditional platform. Social media doesn’t take the place of having a digital home page – it extends your reach and provides multiple marketing opportunities.
The Numbers Are Impressive
As of January 2016, there were approximately 3.419 billion Internet users worldwide. Of that number, about 2.307 billion individuals were active social media users across all available social media websites. Knowing how to harness the power of social media could net you thousands, if not millions, of visitors to your site.
Social Media Platforms
Social media marketing experts cite the top three social media platforms as being Facebook, with 80 percent of Internet users having an account on the site; YouTube, with 60 percent of all Internet users having active accounts, and Twitter, engaging a full 50 percent of Internet users. But social media marketing isn’t just about sheer numbers – it’s about knowing your audience and tailoring your approach accordingly.
The demographics, user base and popularity of a social network can change dramatically within just a day – such is the nature of social media. Having a solid strategy and a group of copywriting experts at your disposal can help you navigate the nuances of social media and make the most of the sites at your disposal.
Our Social Media Strategy Experts
The social media strategy experts at Top Shelf Copy will work with you to enhance your brand and keep your content at the forefront of the digital social scene. Social networks are global, not just local. Our team will put in the time needed to keep your name on everyone’s lips. A social media strategy can help you do this.
But it’s not just logistics and formatting – our social media strategy experts will keep you abreast of trending topics, changes to the platforms and work with you to best utilize these sites to their fullest potential. Using a social media site to promote your work in the wrong way can sometimes do more harm than good. That’s why it pays to have an expert in your corner.
At Top Shelf Copy, we work with you every step of the way to make sure your content is social media ready. Our writers, SEO experts and social media marketing team are ready and eager to walk your site through every step of the process to becoming a social network success.