Weekly Web Gems #1: Top Shelf Copy’s Online Marketing News

The best of the internet marketing web features Google's hummingbird update.Greetings! And welcome to my first installment of Top Shelf’s weekly online marketing news. I’ve developed it with the savvy online marketer in mind, cutting through the banal to bring you only the best. Hope you find a few web gems here, and I’d love to hear your feedback!

As you might imagine, Google’s dual uppercut and body punch to the SEO and search industry dominates the week’s online marketing news. Its complete eclipse of search data coupled with its new Hummingbird algorithm has left (some in) the industry reeling and experts buzzing up the web with their insights, analyses, and opinions.

Other notable news includes Twitter opening up its IPO and a new device that can completely block online ads.

Enjoy this week’s web gems!

Cutting Edge Content

The device that could change the Internet | Dan Simon via CNN Tech.

Hummingbirds in Your Future | Mel Nelson via Level 343.

Hummingbird Update: What it Means for PR Pros | Gini Dietrich via Spin Sucks.

Time For A Content Audit | Peter Da Vanzo via SEO Book.

The Mobile Opportunity, From the Mouths of Marketers [Study] | Anna Bager via ClickZ.

The Key Ingredients to a Winning Mobile Content-Marketing Strategy | Jayson DeMers via Entrepreneur.

How mobile is changing the game for publishers | Gohar Galyan via iMedia Connection.

5 Sexy Pieces Of Long-Form Content Every Brand Publisher Needs To Experience | Content Watch via The Content Strategist.

Value, Does Your Content Have It? | Melissa Fach via CopyPressed.

31 Content Marketing Ideas that Will Revolutionize Your Business | Joe Pulizzi via Marketo.

7 Tactics Your Content Marketing Strategy Is Missing | Renee Warren via Unbounce.

How To Create a Content Style Guide to Improve Your Blog’s Quality | Kevan Lee via The Buffer Blog.

28 Amazing Content Marketing Ideas You Can Use Now (A Crash Course In Best Of Class Content Marketing [Examples]) | Heidi Cohen via Heidi Cohen.

Content Marketing: How to Attract People With Content | Michael Stelzner via Social Media Examiner.

7 Call-To-Action Techniques and Examples That Work | Shanna Mallon via SEO Copywriting.


Savvy SEO & Search

Fifteen years on – and we’re just getting started (Google’s official announcement of its Hummingbird algo) | Amit Singhai via Google’s Inside Search Blog.

FAQ: All About The New Google “Hummingbird” Algorithm | Danny Sullivan via Search Engine Land.

A Search Geek’s Thoughts on Google Hummingbird | David Harry via SEO Training Dojo.

After ‘(Not Provided)’ & Hummingbird, Where is Google Taking Us Next? | Doc Sheldon via Search Engine Watch.

What Google’s Hummingbird Update Means For You | Eric Enge and Denis Pinsky via Forbes.

The Google Hummingbird Patent? | Bill Slawski via SEO by the Sea.

Google’s Hummingbird Takes Flight: SEOs Give Insight On Google’s New Algorithm | Amy Gesenhues via Search Engine Land.

Google’s Hummingbird Update And The Implications For Video SEO | Carla Marshall via ReelSEO.

Keyword Not Provided – Maybe Mobile Is To Blame? | Cindy Crum via Search Engine Land.

No Data For You: SEO Experts Offer Opinions On Google’s Move To Withhold Even More Search Term Data | Amy Gesenhues via Marketing Land.

The State Of SEO’s (For Fun) | Barrie Moran via Barrie Moran SEO.

Hashtags Come to Google Search Results| Jennifer Slegg via Search Engine Watch.

The Future of Search: 2013 Search Engine Ranking Factors Released | Cyrus Shepard via Moz.

SMX East Conversation: Where’s SEO Going in 2014? | Chelsea Adams via Bruce Clay, Inc.

Dispersed citation and the future of internet marketing | Ian Lurie via Portent.

Google Knowledge Graph Expands to Suggest | David Harry via SEO Training Dojo.

Google’s Knowledge Graph Gets Smarter With Comparisons & Filters | Matt McGee via Search Engine Land.

How Website Security Impacts Search Engine Optimization | Michael Martinez via SEO Theory.

Taking Advantage of Google’s Bias Toward Hyper-Fresh Content [Whiteboard Friday] | Rand Fishkin via Moz.

Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study] | Jessica Lee via Search Engine Watch.

Google: SEO Problems, Solutions & Wishlists | Trond Lyngbo via Search Engine Land.

Google Authorship Not a Ranking Factor (Yet): John Mueller | Mark Traphagen via Virante Orange Juice.

Google Authorship Launches Within Image Search | Barry Schwartz via Search Engine Land.

Lessons Learned While Crawling the Web | Bill Slawski via YouMoz.

Sexy Up Your Marketing Data – My Presentation From SMX East | Annie Cushing via Annielytics.

SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters | Janet Driscoll Miller via Search Engine Land.

The Ultimate 50 Link Building Resources and Tools | Brynna Baldauf via Vertical Measures.

What I Learned from Scraping SEOmoz’s Active User Base | Michael King via Moz.

Essential YouTube Optimization Tactics (from SMX East) | Mel Carson via Search Engine Land.


  • PubCon Las Vegas 2013 | October 22nd thru the 25th. Early bird savings of $400 through October 20th.
  • SES Chicago 2013 | November 4th thru 7th. Early bird rates extended to October 11th: Save up to $400!

Smart Social Media

Twitter Opens Up With I.P.O. Filing | Vindu Goel and Michael J. De La Merced via NY Times via Target Marketing Magazine.

Facebook’s Company Town (Social Network Is Building a 394-Unit Housing Community Near Its Offices) | Reed Albergotti via The Wall Street Journal.

Winning The Social + TV Race: Twitter’s “Live” Beats Facebook’s “DVR” | Greg Finn via Marketing Land.

How to Build the Commodities of Identity and Trust in Social Media | Danny Brown via Danny Brown.

A Conversation with Adobe on the Future of Marketing and Disruption | Brian Solis via Brian Solis.

Google Hangout: Making Friends, Not Followers | Portent Staff via Portent.

Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches | Ginny Soskey via HubSpot.

Real-Time Marketing Is Nothing but a Predatory Weed (It’s Suffocating the Social Promise of Online Communities) | Mike Proulx via Ad Age.



Photo credit to Mike Baird, Flickr Creative Commons

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