The State of the SEO Industry: A Chat with Jim Hedger

Smashing the SEO mythAddressing something as big as “the state of the SEO industry” is a feat only a rarified few individuals can do well. Jim Hedger, a founding partner at Digital Always Media, Inc., managed to do so with his recent article on Jennifer Slegg’s site, The SEM Post.

Entitled “State of the Industry – Real SEOs Solve Problems,” Jim’s articulate post struck a collective nerve in the SEO community, with most of us nodding our heads emphatically.

Doc Sheldon and I invited Jim to a Google+ hangout to discuss his article, and more to the point, to discuss the SEO industry’s reputation problem and Continue reading “The State of the SEO Industry: A Chat with Jim Hedger”

Doc Sheldon on Google’s FUD Blogging Blitzkrieg

Doc Sheldon discusses his Google penalty experienceIt should be a rare occurrence…right?

But unfortunately in this FUD atmosphere of Google’s guest-blogging blitzkrieg, it is not.

If you hadn’t yet read up on how Doc Sheldon’s site got singled out for a site-wide penalty over one (valid) link, then check out Danny Sullivan’s post via Search Engine Land.

I asked Doc for his insights regarding his experience with his site being penalized, why he believes it happened, and what we can all learn going forward…

Continue reading “Doc Sheldon on Google’s FUD Blogging Blitzkrieg”

Weekly Web Gems #11: Top Shelf Copy’s Online Marketing News (Sunday Special Edition)

The poop on guest blog spam, Yahoo's newly secured search, and much moreThis week’s Sunday Special edition of our online marketing news features the big Google psyche out! over its kibosh on (spammy backlink-driven) guest blogging, which fairly blew up the web with analyses and reactions.

In other news:

  • Content ideation and strategy that supports long-term business objectives
  • Yahoo rolls out its own secured search
  • Facebook’s declining search reach and its new algo change
  • Twitter introduces its card analytics

Many more web gems await you, so enjoy! And thanks for tuning in… Continue reading “Weekly Web Gems #11: Top Shelf Copy’s Online Marketing News (Sunday Special Edition)”