Weekly Web Gems #1: Top Shelf Copy’s Online Marketing News

The best of the internet marketing web features Google's hummingbird update.Greetings! And welcome to my first installment of Top Shelf’s weekly online marketing news. I’ve developed it with the savvy online marketer in mind, cutting through the banal to bring you only the best. Hope you find a few web gems here, and I’d love to hear your feedback!

As you might imagine, Google’s dual uppercut and body punch to the SEO and search industry dominates the week’s online marketing news. Its complete eclipse of search data coupled with its new Hummingbird algorithm has left (some in) the industry reeling and experts buzzing up the web with their insights, analyses, and opinions.

Other notable news includes Twitter opening up its IPO and a new device that can completely block online ads.

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The Resurrection of Content Mills in the Post-Panda Era

Content mills haven't died post-Panda, they've just changed venuesSo we all celebrated the death of content mills like Demand Media with Google’s first Panda (a.k.a. Farmer’s, for Content Farms) update some time ago, right?

And the slop did seem to stop, or at least abate, for a while. (Although Demand Media rebounded nicely, but that’s another subject altogether).

You have to hand it to ‘em though, content mills are adaptable and have proven to be most adept at shape-shifting.

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