Weekly Web Gems #4: Top Shelf Copy’s Online Marketing News

Google's vanity +URL, post-Penguin 2.1 linking, Hummingbird are featuredTrick or treat!

Did you get an email from Google inviting you to claim your own custom G+ URL? Well, it seems the big G may charge you for it. Shocking, I know – Google monetizing its services? Wow. Tricky treat!

Other SEO and search industry buzz concerns whether Google may be abandoning (or downgrading) its Authorship initiative, link building post-Penguin 2.1, the “new” SEO, as well as ongoing discussions of Hummingbird and ‘(Not Provided)’.

The search community also bids a fond farewell to one of its pioneering greats, Jill Whalen, as she moves on to pursue other passions. You’ll be missed, Jill! Thank you for all that you’ve contributed in your long tenure.

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Weekly Web Gems #3: Top Shelf Copy’s Online Marketing News

Privacy concerns highlight this week's online marketing newsGot privacy?

In this week’s online marketing news, privacy concerns vs. advertising interests weave through discussions as Google takes a page from Facebook with its “shared [formally “sponsored”] stories” and as Facebook quashes its search privacy setting. Meanwhile, Twitter has opened its direct messages feature – once exclusive to users who follow each other – to all followers of some users.

Other highlights include B2B content marketing in the age of crap (via MarketingProfs B2B conference), continued discussions about Google’s Hummingbird algo, Penguin 2.1 update, and assorted penalties, the ‘not provided’ data issue, and record internet ad revenues (see above).

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Weekly Web Gems #2: Top Shelf Copy’s Online Marketing News

This week's online marketing news features Google's rollout of Penguin 2.1While discussions of Google’s Hummingbird algorithm and its black-out of search query data to all but its advertisers are still buzzing up the web, more recent talk centers on the rollout of Penguin 2.1 (a.k.a. 5) and the (perhaps final?) end of PageRank as Matt Cutts has announced there will be no more updates to Google’s Toolbar PageRank this year.

Other notable news includes B2B content marketing for 2014, the best of SMX East, and the launch of Pinterest’s “promoted pins.”

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