Laura Crest

This week’s online marketing news is packed, as I took the Thanksgiving weekend off and have re-scheduled our weekly for Tuesdays.

Besides the perennial retrospectives/highlights and projections/strategies for the new year, the more notable headlines include:

• Cyber Monday’s (desktop) e-commerce sales made history in breaking the U.S. record for a single day’s online spending.
• Google’s new Trends Topic reports, and its plans to turn G+ posts into web-wide display ads.
• Facebook declares news trumps memes in an effort to dominate (paid and other) content distribution, and tries to persuade marketers to buy ads in forecasting an imminent decline in its organic reach.

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In this week’s online marketing news, highlights include:

Danny Sullivan’s discussion of Google’s broken promises… Eric Enge talking about how Google+ affects search results… Barry Schwartz summarizing Google’s latest search tests… Ann Handley’s discussion of the qualities of good writing… and Ian Lurie taking on dispersed citation and the idea graph…

These are just a few of the many Web Gems of the week awaiting you. Enjoy and please feel free to share!

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This week’s news finds us peering into the murky crystal ball at the future of online marketing for 2014…

Content marketers focus on content marketing trends and predictions, and why your site needs to be mobile-ready.

SEO and search pros discuss Google SERPs in 2014, how to revamp your business site for SEO in the new year, as well as the question of whether Hummingbird necessitates a change in SEO strategy.

And…social media marketers talk about Twitter’s latest, as well as whether 2014 may be “their” year.

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