Weekly Web Gems #6: Top Shelf Copy’s Online Marketing News

This week's gems include commerce tips and Google+ for search and authority.In this week’s online marketing news, highlights include:

Danny Sullivan’s discussion of Google’s broken promises… Eric Enge talking about how Google+ affects search results… Barry Schwartz summarizing Google’s latest search tests… Ann Handley’s discussion of the qualities of good writing… and Ian Lurie taking on dispersed citation and the idea graph…

These are just a few of the many Web Gems of the week awaiting you. Enjoy and please feel free to share!

Cutting Edge Content

Big Data vs. Big Ideas: Marketing in the Machine Age | Carla Rover via the EMA Blog.

43 Top Tips of 2013 from Target Marketing’s Experts | Target Marketing Magazine.

Why You Won’t Read This Post | Tim Ash via ClickZ.

11 Feelings Great Writers Fondle | Barry Feldman via Feldman Creative.

9 Qualities of Good Writing | Ann Handley.

The Pro Copywriting Trick that Gets Prospects to Say Yes | Scott Martin via Crazy Egg.

8 B2B Companies That Deliver Delightful Copywriting | Corey Eridon via HubSpot.

Retail Benefits Most from Mobile Email Revolution | eMarketer.

Use a Gift Strategy to Add Value | Roger Dooley via Neuromarketing.

Web Psychology (Whiteboard Friday) | Nathalie Nahai via Moz.

Getting Your eCommerce Site Optimized for the Holiday Season | Zach Bulygo via KISSmetrics.

Digital Marketing Techniques That Will Be in Vogue in 2014 | Alan Smith via Social Media Today.

Landing Pages: The Key to Conversion | Jason Konopinski via Spin Sucks.

Are You Making this Big Mistake When Selling Online? | Jeff Bullas.

Creating an Experience for Your Product | Eric Covino via SEO Book.

How to Improve Your Conversion Rates with a Faster Website | Mark Isham via Moz.

Just 71% of companies test their websites: stats | Christopher Ratcliff via Econsultancy.

Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers | Joe Pulizzi via Content Marketing Institute.

Rand & Wil Answer the Newbie’s Questions: ‘What is Content’ by Our Favorite CEOs | Anne-Charlotte Lambert via SEER Interactive.

Should Every Company Try To Be A Red Bull? | Joe Lazauskas via The Content Strategist.

10 Blogs To Follow For Content Marketing Advice | Ann Smarty via SEO Chat.


Savvy SEO & Search

Google’s Broken Promises & Who’s Running The Search Engine? | Danny Sullivan via Marketing Land.

Testing, Testing, Testing: A Recap Of Google’s Latest Search Tests | Barry Schwartz via Search Engine Land.

Google+ & SEO: How Google+ Impacts Search Results | Eric Enge via Search Engine Watch.

How Google Plus Profiles & Pages Gain Search Authority | Mark Traphagen via Search Engine Land.

Google Image Authorship Adds “Page By” | Barry Schwartz via Search Engine Roundtable.

Is it necessary for every page to have a meta description? | Matt Cutts via GoogleWebmasterHelp.

Creating a SEO strategy (with Google Webmaster Tools!) | Maile Ohye via the Official Google Webmaster Central Blog.

Stop Thinking Keywords, Think Topics | Kate Morris via Moz.

Image Optimization: How to Rank on Image Search | Dave Davies via Search Engine Watch.

Dispersed Citation and the Idea Graph: November Webinar Video | Ian Lurie via Portent.

Referring Links: An Untapped Treasure Trove of Visitor Intent Data | Mark Ryan via ClickZ.

Link Building 101: Utilizing Past and Current Relationships | Jon Ball via Search Engine Watch.

Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action | Barry Schwartz via Search Engine Land.

Enterprise Search: Where You Get to Be Larry Page…No, Really! | Marianne Sweeny via SEMrush.

Google’s Cerf Says “Privacy May Be An Anomaly”. Historically, He’s Right. | Gregory Ferenstein via TechCrunch (discussion at Threadwatch).


  • SES London 2014 | February 10th thru the 13th. Reduced prices available thru December 13th!
  • SMX West 2014 | San Jose, CA: March 11th thru the 13th. Super Early Bird rates thru December 21st; Early Bird Rates available December 22nd thru February 1st!
  • ClickZ Live | New York, NY: March 31st thru April 3rd. Super Saver Rates of up to $800 expire January 24th!

Smart Social

Are Social Media Metrics Lying About Your Brand and Customer Interactions? | Bryan Eisenberg via ClickZ.

With LinkedIn’s new ‘Showcase Pages,’ brands can have different pages for each of their products | Omar Akhtar via The Hub.

Twitter Puts Mobile Front and Center for the Holidays | Rachel Pasqua via Search Engine Watch.

Pinterest Adds ‘Place Pins’ Just in Time for Black Friday | Corey Eridon via HubSpot.

15 Eye-Popping Stats About Social Shopping | Saya Weissman via Digiday.

Rocking Google Plus (Hosted by Eric Enge) | Krithika Rangarajan via Mindful Marketing.

How to use Google+ for Social SEO | Martin Shervington via Plus Your Business.

Optimizing Images on Instagram for Better Impact | Shelly Kramer via V3 Integrated Marketing.

Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results | Kristi Hines via KISSmetrics.

Lather. Rinse. Repeat. Why Social Amplification Reminds Me of Shampoo | Martin Waxman via Spin Sucks.

7 Niche Social Networks for Strategic Networking | Kerry Butters via Social Media Examiner.

How to Reposition One Piece of Content in Multiple Social Networks | Ben Ratner via HubSpot.

Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic] | Neal Schaffer via Maximize Social Business.

What Is Preemptive Reputation Management For Your Business? | Ann Smarty via Tweak Your Biz.

How to Use Social Media to Connect with Your Customers | Peg Fitzpatrick via SlideShare.

Photo credit to Widjaya Ivan (ivanpw) via Flickr Creative Commons