In this weekâ€™s online marketing news, highlights include:
Danny Sullivanâ€™s discussion of Googleâ€™s broken promisesâ€¦ Eric Enge talking about how Google+ affects search resultsâ€¦ Barry Schwartz summarizing Googleâ€™s latest search testsâ€¦ Ann Handleyâ€™s discussion of the qualities of good writingâ€¦ and Ian Lurie taking on dispersed citation and the idea graphâ€¦
These are just a few of the many Web Gems of the week awaiting you. Enjoy and please feel free to share!
Cutting Edge Content
Big Data vs. Big Ideas: Marketing in the Machine Age | Carla Rover via the EMA Blog.
43 Top Tips of 2013 from Target Marketingâ€™s Experts | Target Marketing Magazine.
Why You Wonâ€™t Read This Post | Tim Ash via ClickZ.
11 Feelings Great Writers Fondle | Barry Feldman via Feldman Creative.
9 Qualities of Good Writing | Ann Handley.
The Pro Copywriting Trick that Gets Prospects to Say Yes | Scott Martin via Crazy Egg.
8 B2B Companies That Deliver Delightful Copywriting | Corey Eridon via HubSpot.
Retail Benefits Most from Mobile Email Revolution | eMarketer.
Use a Gift Strategy to Add Value | Roger Dooley via Neuromarketing.
Web Psychology (Whiteboard Friday) | Nathalie Nahai via Moz.
Getting Your eCommerce Site Optimized for the Holiday Season | Zach Bulygo via KISSmetrics.
Digital Marketing Techniques That Will Be in Vogue in 2014 | Alan Smith via Social Media Today.
Landing Pages: The Key to Conversion | Jason Konopinski via Spin Sucks.
Are You Making this Big Mistake When Selling Online? | Jeff Bullas.
Creating an Experience for Your Product | Eric Covino via SEO Book.
How to Improve Your Conversion Rates with a Faster Website | Mark Isham via Moz.
Just 71% of companies test their websites: stats | Christopher Ratcliff via Econsultancy.
Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers | Joe Pulizzi via Content Marketing Institute.
Rand & Wil Answer the Newbieâ€™s Questions: â€˜What is Contentâ€™ by Our Favorite CEOs | Anne-Charlotte Lambert via SEER Interactive.
Should Every Company Try To Be A Red Bull? | Joe Lazauskas via The Content Strategist.
10 Blogs To Follow For Content Marketing Advice | Ann Smarty via SEO Chat.
- Â Direct Marketing Newsâ€™ 2014 Marketing & Tech Partnership Summit | New York City, January 28th.
- 2014 Content Strategy Conferences | Shared by Shelly Bowen via Pybop.
Savvy SEO & Search
Googleâ€™s Broken Promises & Whoâ€™s Running The Search Engine? | Danny Sullivan via Marketing Land.
Testing, Testing, Testing: A Recap Of Googleâ€™s Latest Search Tests | Barry Schwartz via Search Engine Land.
Google+ & SEO: How Google+ Impacts Search Results | Eric Enge via Search Engine Watch.
How Google Plus Profiles & Pages Gain Search Authority | Mark Traphagen via Search Engine Land.
Google Image Authorship Adds â€œPage Byâ€ | Barry Schwartz via Search Engine Roundtable.
Is it necessary for every page to have a meta description? | Matt Cutts via GoogleWebmasterHelp.
Creating a SEO strategy (with Google Webmaster Tools!) | Maile Ohye via the Official Google Webmaster Central Blog.
Stop Thinking Keywords, Think Topics | Kate Morris via Moz.
Image Optimization: How to Rank on Image Search | Dave Davies via Search Engine Watch.
Dispersed Citation and the Idea Graph: November Webinar Video | Ian Lurie via Portent.
Referring Links: An Untapped Treasure Trove of Visitor Intent Data | Mark Ryan via ClickZ.
Link Building 101: Utilizing Past and Current Relationships | Jon Ball via Search Engine Watch.
Googleâ€™s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action | Barry Schwartz via Search Engine Land.
Enterprise Search: Where You Get to Be Larry Pageâ€¦No, Really! | Marianne Sweeny via SEMrush.
- SES London 2014 | February 10th thru the 13th. Reduced prices available thru December 13th!
- SMX West 2014 | San Jose, CA: March 11th thru the 13th. Super Early Bird rates thru December 21st; Early Bird Rates available December 22nd thru February 1st!
- ClickZ Live | New York, NY: March 31st thru April 3rd. Super Saver Rates of up to $800 expire January 24th!
Are Social Media Metrics Lying About Your Brand and Customer Interactions? | Bryan Eisenberg via ClickZ.
With LinkedInâ€™s new â€˜Showcase Pages,â€™ brands can have different pages for each of their products | Omar Akhtar via The Hub.
Twitter Puts Mobile Front and Center for the Holidays | Rachel Pasqua via Search Engine Watch.
Pinterest Adds â€˜Place Pinsâ€™ Just in Time for Black Friday | Corey Eridon via HubSpot.
15 Eye-Popping Stats About Social Shopping | Saya Weissman via Digiday.
Rocking Google Plus (Hosted by Eric Enge) | Krithika Rangarajan via Mindful Marketing.
How to use Google+ for Social SEO | Martin Shervington via Plus Your Business.
Optimizing Images on Instagram for Better Impact | Shelly Kramer via V3 Integrated Marketing.
Low Hanging Fruit of Social Media: 12 Quick Changes That Will Make Big Results | Kristi Hines via KISSmetrics.
Lather. Rinse. Repeat. Why Social Amplification Reminds Me of Shampoo | Martin Waxman via Spin Sucks.
7 Niche Social Networks for Strategic Networking | Kerry Butters via Social Media Examiner.
How to Reposition One Piece of Content in Multiple Social Networks | Ben Ratner via HubSpot.
Engage Your Blog Readers with Realtime Content Updates Using #Hashtags [Infographic] | Neal Schaffer via Maximize Social Business.
What Is Preemptive Reputation Management For Your Business? | Ann Smarty via Tweak Your Biz.
How to Use Social Media to Connect with Your Customers | Peg Fitzpatrick via SlideShare.
Photo credit to Widjaya Ivan (ivanpw) via Flickr Creative Commons