Trick or treat!
Did you get an email from Google inviting you to claim your own custom G+ URL? Well, it seems the big G may charge you for it. Shocking, I know â€“ Google monetizing its services? Wow. Tricky treat!
Other SEO and search industry buzz concerns whether Google may be abandoning (or downgrading) its Authorship initiative, link building post-Penguin 2.1, the “new” SEO, as well as ongoing discussions of Hummingbird and â€˜(Not Provided)â€™.
The search community also bids a fond farewell to one of its pioneering greats, Jill Whalen, as she moves on to pursue other passions. Youâ€™ll be missed, Jill! Thank you for all that youâ€™ve contributed in your long tenure.
On the social media front, Instagram appears to be the fastest-growing social media channel, while Facebook leads the pack in terms of the social sign-in of choice.
Meanwhile, content marketers peer into their 2014 future, and discuss B2B and conversions.
Enjoy this weekâ€™s web gems!
Cutting Edge Content
Writing Content for Users vs. Search Engines: Is There Still a Difference? | Doc Sheldon via Search Engine Watch.
Future of Content Marketing: What to Expect in 2014 | Gini Dietrich via Spin Sucks.
33 Irrefutable Laws of Content Marketing that Will Outlive the Internet | Marcus Sheridan via The Sales Lion.
31 Top Marketers Agree: Itâ€™s Time to Rethink Your Content Marketing â€“ Free 214 Page eBook from Linkdex | Lee Odden via TopRank.
The Formula for Innovative Content | Ann Handley via SlideShare.
Content: Why Influence Matters | Rebecca Lieb via Marketing Land.
Cascading Content is Content Marketing Made Easier | Brian Massey via The Conversion Scientist.
What marketing and PR pros need to know about Google Hummingbird Â | Brian Lustig via The Hub.
Cross-Channel Usability: Creating a Consistent User Experience | Janelle Estes via Jakob Neilsenâ€™s Alert Box.
Web Marketing Cannibalization: Is Your Web Traffic Eating Itself? | Andy Crestodina via KISSMetrics.
12 Bases You Need to Cover with Content | Melissa Fach via CopyPressed.
The comprehensive guide to dealing with content plagiarism | Ian Lurie via The Hub.
Three Essential Tools to Research, Curate and Build Authority | Courtney Ramirez via SEO Copywriting.
What Happens After The Conversion | John Paul Mains via Marketing Land.
Using Email to Get the Conversion (Without Stalking) | Tim Ash via ClickZ.
How To Achieve ROI From Your B2B Content Strategy In 60 Days | Jayson DeMers via Search Engine Land.
Four essential steps to creating a B2B marketing dashboard | Maria Wasing via Econsultancy.
20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers | Derek Edmond via Search Engine Land.
Savvy SEO & Search
What I Learned from Matt Cutts at Pubcon | Nathan Safran via Conductor.
Algo (Future) Proofing Your SEO â€“ A Look at the Landscape | Eric Enge via Stone Temple Consulting on SlideShare.
The New SEO â€“ Itâ€™s About People, Intent, & Meaning | Trond Lyngbo via Search Engine Land.
What Scares Google? | Dr. Peter J. Meyers via Moz.
Search: Not Provided: What Remains, Keyword Data Options, the Future | Avinash Kaushik via Occamâ€™s Razor.
Study: Google Adds 1,200 Search Sites & 750 ISP Client Networks In Less Than A Year | Amy Gesenhues via Search Engine Land.
Google Claims Great Leaps Forward in Voice Search | Liz Gannes via AllThingsD.
Authorship Is Dead, Long Live Authorship | AJ Kohn via Blind Five Year Old.
Googleâ€™s Authorship Project Dying? | Barry Schwartz via Search Engine Roundtable.
Quick Guide to Scaling Your Authorship Testing with Screaming Frog | Kane Jamison via Moz.
Google Author Rank: On? Not Yet? Why I Donâ€™t Care | Mark Traphagen via Virante Orange Juice.
Googleâ€™s â€˜Misinformation Graphâ€™ Strikes Again | Chris Crum via WebProNews.
Optimizing The SEO Model | Peter DaVanzo via SEO Book.
Google App Indexing: Google Can Index & Link To Content In Your Android App | Barry Schwartz via Search Engine Land.
Link Reclamation â€“ Whiteboard Friday | Ross Hudgens via Moz.
Post Penguin: Why a Simple Link Building Strategy Works Best | Nesslyn Aquino via Level 343.
Link Building Dos and Donâ€™ts | Eric Enge via SlideShare.
The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits | Glenn Gabe via Search Engine Watch.
What You Need to Understand about Google Penguin Recovery | Rae Hoffman via Sugarrae.
Using Analytics To Enhance Your Link Building Strategy | Casie Gillette via Search Engine Land.
Inbound Strategies for Your Global Market | Gabriella Sannino via Level 343.
Detailed Analysis of Semantic Search and its Role in Hummingbird AlgorithmÂ | Joydeep Bhattacharya viaÂ Search Engine People.
Schema.org â€“ 7 Things For SEOs To Consider Post Hummingbird | John E. Lincoln via Search Engine Land.
Did Hummingbird Just Kill Your Local SEO? | Andrew Shotland via Search Engine Land.
What the New AdWords Ad Rank Algorithm Really Means | Erin Sagin via Word Stream.
Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent | Greg Sterling via Search Engine Land.
Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More | Barry Schwartz via Search Engine Land.
- SES Chicago 2013 | November 4th thru the 7th.
- SES London 2014 | February 10th thru the 13th. Reduced prices available November 2nd thru December 13th!
Smart Social Media
Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year | Greg Finn via Marketing Land.
The Benefits of Using Instagram for BusinessÂ | Jenn Herman viaÂ Maximize Social Business.
How does Googleâ€™s Hummingbird Update Impact Social Media Marketers? | Marcela De Vivo via Jeff Bullasâ€™s Blog.
Google May Charge Fees For Google+ Custom URLS | Barry Schwartz via Search Engine Roundtable.
Google+ Hits 300 Million Active Monthly â€œIn-Streamâ€ Users, 540 Million Across Google | Matt McGee via Marketing Land.
Watch out Facebook! Google+ just announced some awesome new multimedia features to its platform | Omar Akhtar via The Hub.
Report: Facebook Dominates The Social Login Landscape Across All Website Verticals & Geographic Location | Amy Gesenhues via Marketing Land.
Promoted Tweets Get Big Boost In Twitter Redesign | Cotton Delo via Ad Age.
I challenged hackers to investigate me and what they found out is chilling | Adam L. Penenberg via PandoDaily.
Facebook: 20 Million Small Businesses Have Pages, Small Fraction Are Advertisers | Matt McGee via Marketing Land.
The Horror Movie Guide to Building Relationships | Kimberly Williams via Portent.
Quantifying The Reach-Efficiency Tradeoff In Facebook Advertising | Kohki Yamaguchi via Marketing Land.
The Top #Nifty50 Women Writers on Twitter for 2013 | Tom Pick via Webbiquity.
- SMX Social Media Marketing 2013Â | Las Vegas, November 20th and 21st.
Photo credit:Â monkeywing via Flickr Creative Commons