Weekly Web Gems #3: Top Shelf Copy’s Online Marketing News

Privacy concerns highlight this week's online marketing newsGot privacy?

In this week’s online marketing news, privacy concerns vs. advertising interests weave through discussions as Google takes a page from Facebook with its “shared [formally “sponsored”] stories” and as Facebook quashes its search privacy setting. Meanwhile, Twitter has opened its direct messages feature – once exclusive to users who follow each other – to all followers of some users.

Other highlights include B2B content marketing in the age of crap (via MarketingProfs B2B conference), continued discussions about Google’s Hummingbird algo, Penguin 2.1 update, and assorted penalties, the ‘not provided’ data issue, and record internet ad revenues (see above).

Enjoy this week’s web gems!

Cutting-Edge Content

Marketing to the Multi-Platform Majority | Andrew Lipsman via comScore.

Big Digital Marketing Campaigns Are Dead – It’s Time to Move On | Jon Miller via Inc.

Live From MarketingProfs B2B: Content Marketing In The Age of Crap | Sarah Wyland via Search Marketing Sage.

B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends – North America | Marketing Profs via SlideShare.

How Content Strategy and Content Marketing Are Separate But Connected | Robert Rose via Content Marketing Institute.

HubSpot’s Dharmesh Shah on the Value of Content Marketing | Michael Gerard via Curata.

SEO content & social media marketing synergy: 3 perspectives | Laura Crest via SEO Copywriting.

News Releases: Five Ways to Avoid Google Penalties | Gini Dietrich via Spin Sucks.

Get More Readers with Content Marketing “Curb Appeal” | Bob Geller via Maximize Social Business.

Make Your Infographics Come Alive With A Motion Graphic Video | Courtney Gordner via ReelSEO.

The Anatomy of a High Converting Landing Page (Infographic)| Neil Patel via Quick Sprout.

Why You are Frustrated with Your Landing Pages | Brian Massey via The Conversion Scientist.

Sex with Data? An Email Marketer’s Tale | Simms Jenkins via ClickZ.


Savvy SEO & Search

Big Brands, Google, Penalties & You | Kristine Schachinger via Search Engine Watch.

Ultimate Guide to Google Penalty Removal | Lewis Sellers via Moz.

Google Seeks Searcher Satisfaction: How Marketers Can Keep Up | Nathan Safran via Search Engine Land.

Is Google jumping the shark? | Seth Godin via Seth’s Blog.

FAQ: All About Google’s New “Shared Endorsements” Ads | Danny Sullivan via Marketing Land.

Has Google Gone Evil or Is It Just Wicked Smart? | Laura Crest via Level 343.

The Questions Google Refuses To Answer About Search Privacy | Danny Sullivan via Marketing Land.

Why Visitor Analytics Aren’t Enough for Modern Marketers | Rand Fishkin via Moz.

Penguin 2.1: What Changed Since 2.0, and How to Recover | Jayson DeMers via Search Engine Journal.

5 Myths About Google’s Hummingbird | Joe Hall via Internet Marketing Ninjas.

Did Hummingbird Eat Link Building? | Nate Dame via Search Engine Land.

Hummingbird – The Opposite of Long-Tail Search | Ammon Johns via ISOOSI.

Google’s Matt Cutts: Guest Blogging Best Done In Moderation | Amy Gesenhues via Search Engine Land.

Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns? | Eric Ward via Search Engine Watch.

Correlations, Causation, and all that Jazz | Eric Enge, Rand Fishkin, and Mark Traphagen via Eric Enge’s The Digital Marketing Excellence Show [YouTube].

Yes Virginia, Google+ Can Directly Impact Your Search Rankings | Rae Hoffman via Sugarrae.

Securing the Future of SEO: Global Brands & 5 ‘(Not Provided)’ Solutions | Andy Betts via Search Engine Watch.

Why The YouTube Keyword Tool Is So Amazing For Link Building | Julie Joyce via Search Engine Land.

Google Keyword ‘(Not Provided)’: How to Move Forward | Ray “Catfish” Comstock via Search Engine Watch.

Eating My (Key)Words: Changing The Way We Think About SEO | Jenny Halasz via Search Engine Land.

Metadata & You: Best Practices, Benefits & Implementation Made Easy | Andrew Delamarter via Search Engine Watch.

How To Use The Marketing Funnel For SEO & Inbound Marketing | Tom Schmitz via Search Engine Land.

Bing SEO Ranking Factors 2013 Study By Search Metrics | Barry Schwartz via Search Engine Land.

SEO Within an International Market | Gabriella Sannino via Level 343.

5 Dos and Don’ts of International SEO – Whiteboard Friday | Aleyda Solis via Moz.

10 Quick PPC Tips, Improvements & Fixes | Jackie Hole via State of Digital.

US mobile paid search spend up 66% year-on-year: stats | David Moth via Econsultancy.

Google Keyword Planner: How to Get Phrase & Broad Match Traffic Data | Victor Pan via WordStream.

Productizing Your SEO Business | Eric Covino via SEO Book.

SMX East 2013 Keynote Conversation with Twitter’s Richard Alfonsi | Danny Sullivan via SMX SlideShare.


  • PubCon Las Vegas 2013 | October 22nd thru the 25th. Early bird savings of $400 through October 20th!
  • SES Chicago 2013 | November 4th thru the 7th.
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Smart Social Media

Twitter Announces Scheduled Tweets – Here’s What It Means For Marketers | Zach Bulygo via KISSmetrics.

Now You Can Get Twitter Direct Messages From Any Follower – If You Dare | Selena Larson via ReadWrite.

Facebook kills search privacy setting | Gregory Wallace via CNN Money.

Facebook’s New Set of Challenges: Post PRISM Concerns, Ad Network Problems, Privacy Policy Changes and More | Prasant Naidu via Social Media Today.

Building A Verifiable Online Identity: Proving You’re The Dog You Say You Are On The Internet | Christopher Budd via Maximize Social Business.

Twitter’s Kevin Weil Talks Real-time Marketing – and Showing Results | Cotton Delo via Ad Age

Internet Ad Revenues Set Record in 1H13 | Ayaz Nanji via MarketingProfs.

Is Twitter’s Ad Business Soaring Or Sagging? Unpacking The New Numbers | Jeff Bercovici via Forbes.

With Adap.tv, AOL Beats Google In Video Ads Served [Google Continues to Attract Most Video Viewers] | Tim Peterson via Ad Age.

Online Video Uploads Double In Past Four Years, 35% Hope To Go Viral [Report] | Carla Marshall via ReelSEO.

Social Business is Dead! Long Live What’s Next! | Chris Heuer via Brian Solis.

Social Media Marketing: An inside look at Neiman Marcus’ Pinterest and blogger relations strategies | Courtney Eckerie via MarketingSherpa.

Are Simple Images The Best Social Media Content? | Aaron Perlut via Forbes.

The Ultimate Guide to Social Media Image Dimensions [Infographic] | Ginny Soskey via HubSpot.

The ROI of Blogging: Brand Awareness and Reputation Generate Revenue | Gini Dietrich via Spin Sucks.

Are We Misunderstanding the Purpose of a Business Blog? | Mack Collier via MackCollier.com.

The Little Book Of YouTube Hacks, Tips And Tricks For 2013 | Carla Marshall via ReelSEO.



Photo credit: Sean MacEntee via Flickr Creative Commons