Weekly Web Gems #2: Top Shelf Copy’s Online Marketing News

This week's online marketing news features Google's rollout of Penguin 2.1While discussions of Google’s Hummingbird algorithm and its black-out of search query data to all but its advertisers are still buzzing up the web, more recent talk centers on the rollout of Penguin 2.1 (a.k.a. 5) and the (perhaps final?) end of PageRank as Matt Cutts has announced there will be no more updates to Google’s Toolbar PageRank this year.

Other notable news includes B2B content marketing for 2014, the best of SMX East, and the launch of Pinterest’s “promoted pins.”

Enjoy this week’s web gems!

Cutting Edge Content

What Google Hummingbird Means for Content Marketing | Paul Sanders via MarketingProfs.

Keep Your Website Content Ranking After Google Hummingbird: 8 Tips | Paul Hill via Content Marketing Institute.

How Google is Forcing Your Content to Get Better | Jay Baer (interview with ExactTarget’s Kyle Lacy) via Convince & Convert.

The Top 7 Content Marketing Trends That Will Dominate 2014 | Jayson DeMers via Forbes.

2014 B2B Content Marketing Benchmarks, Budget, and Trends | via MarketingProfs.

Why Top B2B Content Marketers Rate Blogs Number One | via Heidi Cohen.

B2B Content Recycling – Getting More Bang for Your Buck | Nick Stamoulis via SEOPros.

B2B SEO demystified: a content marketing case study | David Moth via Econsultancy.

10 Content Marketing Tools for Creation, Distribution and Analytics | Lee Odden via TopRank.

6 Content Marketing Principles Every Business Needs to Follow | Joe Pulizzi via Entrepreneur.

How to Turn Data & Creativity Into Great Content in 3 Steps | Brad Miller via Search Engine Watch.

Smartphone Market: Android Plateaus But Google Near 100 Percent Audience Reach | Greg Sterling via Marketing Land.

The Importance of Call Tracking to Online Marketing | Alicia Lawrence via Level 343.

7 Content Marketing Tips: Your Audience Attention Cheat Sheet | Pratik Dholakiya via Jeffbullas’s Blog.

Content Marketing for Service Professionals: 3 Great Examples | Elisa Gabbert via WordStream.

Lies, Damned Lies & Email Best Practices | Tom Sather via Marketing Land.

The Mega Guide to Maximizing Ecommerce Sales, Revenues and Performance on all Fronts | Jesse Aaron via KISSmetrics.

5 Ways to Boost Your Content Marketing Strategy with Content Curation | Michael Gerard via Salesforce.

Sex, Lies, and Our Secret Motivators | Roger Dooley via Neuromarketing.

Turn Brain Science Into Bucks | Heather Lloyd-Martin, SMX East presentation via SlideShare.

Study: Number Of People Who Share Or Post Videos Online Has Doubled Since 2009 | Amy Gesenhues via Marketing Land.

5 Habits of Digital Marketing Agencies That Get Results | Eliza Steely via TopRank.


Savvy SEO & Search

Google’s Matt Cutts: No More PageRank Updates This Year | Barry Schwartz via Search Engine Land, citing Why isn’t my site’s PageRank changing? | Matt Cutts via GoogleWebmasterHelp.

Google Scoring Gibberish Content to Demote Pages in Rankings? | Bill Slawski via SEO by the Sea.

Dissecting Moz’s 2013 Search Engine Ranking Factors | Doc Sheldon via Search Engine Watch.

Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live | Danny Sullivan via Search Engine Land.

Penguin 2.1 Analysis and Findings (Based on the October 4, 2013 Update) | Glenn Gabe via G-Squared Interactive.

Google Penguin 2.1: Who Got Hit? | Jessica Lee via Search Engine Watch.

5 Link Building Opportunities Minus the Content | Jon Ball via Search Engine Journal.

3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search | Nathan Safran via Search Engine Watch.

How Will Google Hummingbird Impact Links? Here Are 6 Ways | Eric Ward via Search Engine Land.

FUD, Hummingbird and the future of SEO copywriting | Heather Lloyd-Martin via SEO Copywriting.

Google Hummingbird: When Evolutionary Becomes Revolutionary | Barbara Starr via Search Engine Land.

Website User Experience Design and Google’s New Hummingbird Algorithm | Kimberly Krause Berg via Internet Marketing Ninjas.

What ‘(Not Provided)’ & Google Hummingbird Mean for Small Business SEO | Adam Stetzer via Search Engine Watch.

Thom Craver, on not provided | Doc Sheldon via LHM (Level headed Marketing).

The Persona-Driven Keyword Research Process | Mike King via iAcquire.

Google is killing the keyword, unless you pay (here’s what to do about it) | Seth Besmertnik via VentureBeat.

Organic Search Noticeably Absent From Google Analytics 2013 Summit | Rebecca Murtagh via Search Engine Watch.

How the Google “Keyword (Not Provided)” Update Affects PPC | Zach Etten via Vertical Measures.

How Network Admins Can Turn Off Google HTTPS Secure | Barry Schwartz via Search Engine Roundtable.

Google hides keywords from marketers: The complete guide to using alternatives from the experts | Belle Beth Cooper via The Buffer Blog.

Miss The SMX East Conference Last Week? Check Out The 10 Most Popular Presentations Now | Amy Gesenhues via Marketing Land. (More SMX East presentations can be viewed via the Search Marketing Expo channel on SlideShare).

Mega-SERP: A Visual Guide to Google | Dr. Pete (Peter J. Meyers) via Moz.

Giving Google More Data for Knowledge Graphs May Not Be Optimal | Michael Martinez via SEO Theory.

Look out Google: Disconnect says its no-track search tool is taking off | Jeff John Roberts via GigaOm.

Is Google losing its hold on search preference? | Brafton Editorial via Brafton.

Most Of Fortune 100 Don’t Live Up To Google’s Mobile Best Practices – Even Google | Greg Sterling via Marketing Land.

Bye, Bye Cookie: Microsoft Plots Its Own Tracking Technology to Span Desktop, Mobile, Xbox | Tim Peterson via Ad Age.

Future SEO: Understanding Entity Search | Paul Bruemmer via Search Engine Land.

How To Trash Your Google Analytics Account With Campaign Tagging | Annie Cushing via Annielytics.

‘Big Data’ is Not ‘Big Data’ Unless it Gives You Actionable Insight | Nathan Safran via Conductor.

Bing News Now Features Trending Topics From Facebook & Twitter | Danny Sullivan via Marketing Land.

On the Perils of Using SEO Tools to Help With SEO | Michael Martinez via Reflective Dynamics Blog.

8 International SEO Consultants Speak Out | Level 343 Team via Level 343.


Smart Social Media

Twitter Usage Numbers, From The IPO S-1 | Greg Sterling via Marketing Land.

Will Facebook’s New Graph Search Live Up to the Hype? | Maggie Jones via Marketo.

3 Reasons to Reconsider LinkedIn Groups | Shelly Kramer via V3 Integrated Marketing.

Google Authorship – are we there yet? | Kapil Jekishan via The Social Media Hat.

Twitter: No Current Plans To Put Ads On Vine, #Music Apps | Matt McGee via Marketing Land.

Social Advertising Tips for Your Business | Lauren Indvik via Mashable.

Getting ahead of the curve with Dell’s social media strategy | Lydia Laurenson via distilled.

Pimping your posts and the myth of the 80-20 rule | Mark Schaefer via {grow}.

Pinterest Promoted Pins Launch Today | Kelsey Jones via Search Engine Journal.

Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro | Ginny Soskey via HubSpot.

Fake Reviews Fined; PR Firms Beware | Gini Dietrich via Spin Sucks.

The Psychology of Social Proof & How to Build Trust in Your Business | Andy Crestodina via Unbounce.

3 Ways To Use Social Media To Target High-Net-Worth Consumers | Steve Olenski via Marketing Land.

Global Branded Vines Of The Week | Carla Marshall via Reel SEO.

How Spotify Engineered the New Music Economy | Max Blau via Mashable.


Photo credit to Joana Coccarelli (narghee-la) via Flickr Creative Commons