Kristi Waterworth Knock knock. Who’s there? Your doom. There are a number of methods to attract attention when it comes to marketing, from the profound to the sublime, but few can crush your soul as completely as humor. If you doubt me, take a long look at all the failed marketing campaigns that attempted to integrate humor … Read more
We’ve seen some ridiculous things happen on Kickstarter in the last few years — remember the amazing potato salad that went viral?  I still maintain that was some sort of undercover ploy by Kickstarter to remind people that they were still relevant and projects of every kind could get funded if they were interesting enough … Read more
No matter how big or small your brand is, your brand identity matters — probably more than you know. Â I was approached by a potential client this week and she said something that really stuck with me — she told me she chose me out of a list of copywriters because I had something no … Read more