Kristi Waterworth Using a casual or conversational voice is a must when you want your copywriting to get your message across in a friendly tone and get that message to stick. After all, who is your audience more likely to listen to – a tight-laced lecturer or someone telling a story? It can be hard to find … Read more
It’s a much-spouted theory that start-ups are doomed and any business that’s been around more than a couple of years is probably going to start feeding itself to a dark pit of extravagance and hedonism as it expands.  Let’s assume that’s a given, why not? The actually truth lies somewhere less dramatic, but only just: … Read more
Most experienced writers have dealt with an editor(s) who are so pinched, humorless and bitter that he or she most assuredly chewed broken glass for nourishment, dumped offal on the heads of innocent passersby from the garret window for fun and used the shredded dreams of writers as toilet paper. Not all editors are like … Read more