I was asked recently what my process was for developing content ideas — and I got to thinking that this particularly nosey client might not be the only one wondering how the gears and wires all go together behind the scenes. After all, we don’t really discuss idea generation much, we just assume it’s a thing that happens without effort. Ideas magically populate, we send them to our writers to write and BLAM!, we’re done.
Oh, Dear Reader, how I wish it were so…. but it’s not. Generating content ideas takes genuine effort, real dedication and knowledge of your particular subject matter, whether that’s the mating rituals of assorted beavers or performance boating. Whatever it is, we’re on it — and we’ll never make dumb jokes about the subject matter in hopes of coming up with really killer content ideas. Never. That would be totally unprofessional… (snicker, snicker, mating beavers…)