I was asked recently what my process was for developing content ideas — and I got to thinking that this particularly nosey client might not be the only one wondering how the gears and wires all go together behind the scenes. After all, we donâ€™t really discuss idea generation much, we just assume itâ€™s a thing that happens without effort. Ideas magically populate, we send them to our writers to write and BLAM!, weâ€™re done.
Oh, Dear Reader, how I wish it were soâ€¦. but itâ€™s not. Generating content ideas takes genuine effort, real dedication and knowledge of your particular subject matter, whether thatâ€™s the mating rituals of assorted beavers or performance boating. Whatever it is, weâ€™re on it — and weâ€™ll never make dumb jokes about the subject matter in hopes of coming up with really killer content ideas. Never. That would be totally unprofessionalâ€¦ (snicker, snicker, mating beavers…)