Jeremy Rivera recently honored us with a mention on the Caddis blog, for a playful little post we did – a departure from our normal style. While flattering, it reinforced an important point – story-telling tends to hold the readers’ interest. And if you can weave a story around the specific information you’re trying to convey, it can be a great way to get people thinking and get your point across.
It’s can also be a fun way to accomplish your goal.
Granted, it may not be the preferred style for every writer. Just as a biographical author might never consider writing fiction, we all have our own genre in which we feel most comfortable. But it’s worth noting that while Stephen King began his writing career in the realm of horror, E.B. White started out in children’s books and A.A. Milne began with whodunnits. Old dogs can learn new tricks.
When you have regular readers, such a departure from your norm can be a refreshing twist. A business blog, for instance, wouldn’t normally be a place you’d expect to find a short-story dealing with childish behavior. But some business circles would be rife with prime examples, making for some interesting and entertaining parallels.
Whether you’re comfortable stretching your writing style this way is neither here nor there, of course. If it works for you, give it a try. But if not, that’s fine, too. The real point is, don’t get so wrapped up in conveying information, using ideal keywords, that you forget your readers. Even if they come to you for factual data, you still have to capture and hold their interest, or you won’t get an opportunity to tell them any story.
And if you don’t, your competition may.