Google

A New Mission for the Bots

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The bot navigated quickly to its intended destination after receiving its orders from the Supreme Commander. There were ample distractions along the way, but it was impervious to them all, as it wove its way single-mindedly along, occasionally using a shortcut here, a bypass there.

Its mission was a special one, but not really all that different from the millions of missions being carried out at this moment by other bots it passed on its way. This bot had simply been modified slightly to enable it to perform this very special task – one which would enable the Supreme Commander to extend its tentacles to much greater boundaries, in a way that would go totally unnoticed. This was the mission assigned to Ping, the first of its kind to be so enabled, but certainly not the last.

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Dressing for a Google Party

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If you want to throw a party on your blog, and you found a way to get Google to attend, how would you dress – casual, semi-formal or formal? Let’s take a look at what that means, so you can decide.

First of all, we’ll just assume that you’ve written a great piece of content, sure to be shared, and you now just want to be sure that your party is memorable, that everyone has a good time and tells all their friends how great it was. Now we just pretend for a moment that we’re throwing a party, just to give a different perspective. All you really have to do now is decide what sort of atmosphere you want, given that Google is on the guest list. So bear with me for a bit.

Casual

Here, you do things the way you always do. Make your guests feel welcome, provide good food and drink, music, entertainment… whatever your shtick is. You meet your guests at the door, spend some time circulating among them and when they’re ready to leave, you thank them for coming and wish them a good evening and a safe drive home. You’re a good host.

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Monetizing Entities – a Flanking Maneuver by Google?

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Now and then, I see comments from people expressing their doubt that Google Plus will survive long-term. Some of that’s driven, I imagine, by Google’s early failures in successfully building anything even remotely social. Maybe a little of it’s just sour grapes, too. But it got me thinking, which is generally a good thing. And this is what I came up with. Some of you may think it’s a crackpot theory… and you may be right. But it makes enough sense that I think it’s worth some discussion. So crackpot or no, here’s what I came up with.

Thngs aren't always what they seemFirst, think about this: Google is all about connections – and not just on G+, either. Search is about connections, too. From a top level, that boils down to how entities and attributes may relate to each other.

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