Free eBook to the First 10 Takers

Critical Thinking for the Discerning SEOIn August of 2011, I launched my e-book, Critical Thinking for the Discerning SEO. It was about SEO and Internet marketing, but it wasn’t a how-to-do-it, book… it was a guide to help people sort through the noise and find the real signals. In the description in our shop, it says:

Critical Thinking for the Discerning SEO is not intended to teach anyone what to think. Rather, it’s intended to teach people how to think… for themselves.

The idea was to help folks avoid being misguided or confused by all the conflicting or downright wrong information out there. I rounded up over 30 prominent professionals (see the list of  contributors at the end of this post). With 180 pages, comprised of about 500 responses to specific questions, these folks share their wisdom on various SEO and marketing issues.

And they do it in a way that not only states their professional opinion, but explains why they think that way, so you can see how they arrived at their conclusions.

Claire Carlisle did a nice review of Critical Thinking on State of Search, as did Nichola Stott, on Search Engine Watch. To me, the real beauty of the book was that its advice is timeless. With the endless, sometimes fast-paced, evolution of search, being told what to think may be helpful, but being told how to think is priceless.

So… getting back to the point of this post, I’m offering free copies of Critical Thinking for the Discerning SEO to the first 10 takers. If you’d like a copy, all you have to do is leave a comment and either tweet this post or Like our Page. Then drop me a line at with your email and I’ll send it right to you.

This is good for the next 24 hours, so jump on it quick!

List of Contributors

Alan Bleiweiss, Andrea Scarpetta, Anthony Verre, Andrew Bleakley, Barry Adams, Dana Lookadoo, Danny Sullivan, Dean Cruddace, Debra Mastaler, Eren McKay, Gabriella Sannino, Garrett French, Heather Lloyd-Martin, Hugo Gill, Ian Lurie, Jahnelle Pittman, Jey Pandian, Joe Hall, Joshua Titsworth, Justin Parks, Lyena Solomon, Michelle Robbins, MJ Taylor, Rand Fishkin, Rebekah May, Steve Gerencser, S. Emerson, Taylor Pratt, Thomas Fjordside, Tim Nash, William Slawski