Year-End Web Gems #8: TSC’s Online Marketing News

Year end news features the best of 2013 and predictions for 2014This year-end edition of the online marketing news is flush with insightful stats and quality resources from 2013 as well as predictions and recommendations for 2014 – likely enough to keep you occupied through the holidays!

Meanwhile, the digital marketing world keeps spinning around. Here are some of the highlights:

  • What you should know about the imminent ‘domain gold rush’
  • The arrival of Google Authorship’s ‘Penguin’
  • Google tests ads on the Knowledge Graph
  • Instagram boasts a user base comprised of 65% of the world’s top brands
  • Twitter introduces “tailored ads” to boost content distribution
  • Facebook now shows auto-play video ads in users’ newsfeeds
  • LinkedIn makes its move towards becoming the first social platform for professional publishing, and launches a new ‘influencer’ search function
  • YouTube allows all users (in good standing and with verified accounts) to live-stream video

I’ve separated the 2013 retrospectives and 2014 predictions from the current online marketing news to make it easy for you to find what you’re most interested in.

We at Top Shelf Copy wish you a wonderful holiday, and please be sure to return to catch the latest online marketing news on Friday, January 3rd! Thank you!

Killer Content

End of Year Highlights & Predictions:

Where Digital Marketing Must Go in 2014 | Ian Lurie via Portent.

Big Ideas for 2014: The Year of Good Writing (and the One Key to Creating It) | Ann Handley via LinkedIn Today.

2014 Digital Trends And Predictions From Marketing Thought Leaders | Ekaterina Walter via Forbes.

50 Content Marketing Predictions for 2014 | Joe Pulizzi via Content Marketing Institute.

How Native Advertising is Going to Change Marketing in 2014 [Video] | David Amerland via Social Media Today.

Mobile Email and Market Share Trends and Stats for 2014 | Drew Beechler via Exact Target.

11 Must Read eBooks to Get Content Marketing Smart for 2014 | Lee Odden via TopRank.

Trends and News from the Marketing Industry in 2013 | via CopyPressed.

The Year of Big Content: Top 10 Online Marketing Resources of 2013 | Stefanie Grieser via Unbounce.

Inbound Marketing: The top 9 MarketingSherpa case studies and how-to articles showcasing 2013 trends and tactics | Courtney Eckerle via MarketingSherpa.

Year in Review: The Highs and Lows of Marketing in 2013 | Corey Eridon via HubSpot.

18 of the Best Content Marketing Strategy Guides of 2013 | Tom Pick via Webbiquity.

The Biggest Mobile Trends and Stories of 2013 | Rachel Pasqua via Search Engine Watch.

Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks | Amy Gesenhues via Marketing Land.

Most Awesome Conversion Rate Optimization Articles of 2013 | via Rich Page.

36 Content Marketing Ideas from 2013 | Michele Linn via Content Marketing Institute.

5 Profoundly Important Parts to Every Business Website in 2014 and Beyond | Marcus Sheridan via The Sales Lion.

Content News:

Is Your Website Ready for the Holidays? 5 Easy Strategies to Implement Now | Laura Crest via Level 343.

Online Holiday Sales Climb, Get Mobile Boost | via eMarketer.

Get Me Something Viral (Like WestJet) | Mitch Joel (radio broadcast) via Six Pixels of Separation.

The Argument for Disproportionate Holiday Advertising & Where You Should Increase Your Ad Spending | Eric Samson via KISSmetrics.

How to prepare a real-time marketing strategy | Rebecca Lieb via iMediaConnection.

Only 12% of businesses take an integrated approach to all marketing activities | David Moth via Econsultancy.

Set Integrated Marketing Goals and KPIs with the SMART  Framework | Mackenzie Fogelson via Conductor.

Simplify Your Inbound Marketing Process: Focus on Content Assets | Jason Acidre via Moz.

How to Crack the Email Deliverability Code | Sherice Jacob via KISSmetrics.

The Facts and Figures on the Power of Visual Content Marketing | Jeff Bullas via Jeffbullas’s Blog.

6 Reasons Why BuzzFeed Destroys Your Content Strategy | David Cato via Search Engine Watch.

Why Automation is Destroying Thought Leadership | via Ryan Hanley.

Noise-tolerant media | Seth Godin via Seth’s Blog.

Why Brand Managers Must Sweat the Small Stuff and it’s ALL Small Stuff | Katie L. Fetting via Portent.

How and Why You Should Conduct a Brand Audit | Azmat Batool via KISSmetrics.

Google gives paid content new look (more visibility?) | via Brafton Editorial.

Google updates Gmail to always display photos embedded in emails | Florence Ion via PCWorld.

How Gmail’s Image-Handling Changes Will Affect Email Marketers | Loren McDonald via Silverpop.

Death by data: Are we analyzing marketing to death? | Ian Lurie via The Hub.



Savvy SEO & Search

End of Year Highlights & Predictions:

2013 in Search: Heroes, tragedies and the Harlem Shake | Amit Singhal via the (Official) Google Blog.

Google’s 2013: The evolution of Android, Chromebooks, Google+, YouTube, Google Glass and more | Nick Summers via The Next Web.

The Shape of Things to Come: Google in 2014 | Gianluca Fiorelli via Moz.

What is Google likely to clamp down on in 2014? | Graham Charlton via EConsultancy.

A Look Back On One Crazy Year Of Link Building | Erin Everhart via Search Engine Land.

SEO 2014 The Year Of Positive SEO And The Survival Of The Fittest | Bharati Ahuja via WebPro Technologies.

The state of search marketing: Industry experts offer their predictions for SEO and PPC in 2014 | Katie McQuater via The Drum.

A New Direction for SEO in 2014: The Secure Search Manifesto | Jim Yu via Search Engine Watch.

One Year Without Google Analytics | Michael Martinez via SEO Theory.

What Will 2014 Bring For Local Search? 6 Predictions | Chris Marentis via Search Engine Land.

6 Ways to Accelerate Your Local SEO Success in 2014 | Guillaume Bouchard via Search Engine Watch.

2013 recap for SEO copywriters: What’s cool, what sucked | Heather Lloyd-Martin via SEO Copywriting.

Retailers Spending Record Levels On Paid Search In 2013 Holiday Season | Ginny Marvin via Search Engine Land.

Did Google Help or Hurt SEO in 2013? | Dave Davies via Search Engine Watch.

Search Engine Land’s Top News Stories Of 2013: Hummingbirds, Penguins, Pandas & More | Matt McGee via Search Engine Land.

SEO & Search News:

How Google Will Know If You’re Lying | via David Amerland.

Google Still Working On Promoting Subject-Specific Authorities In Search Results | Barry Schwartz via Search Engine Land.

Authorshipocalypse! The Great Google Authorship Purge Has Begun | Mark Traphagen via Virante.

Did Google Just Drop the Shoe on Authorship Spam? | Cyrus Shepard via Above the Fold.

Author Rank: Check Your Authority With New Virante Tool | Steve Rayson via Social Media Today.

Google Testing Ads On The Knowledge Graph | Barry Schwartz via Search Engine Land.

How Google Knowledge Graph Is Like Six Degrees of Kevin Bacon | Ayana Byrd via Fast Company.

Google’s Matt Cutts on How to Avoid the Guest Blogging Spam Trap | Jennifer Slegg via Search Engine Watch.

Rel=Nofollow: Summing up What We Know | Ann Smarty via Internet Marketing Ninjas.

Beware Of SEO Truthiness | Peter DaVanzo via SEO Book.

The Next Domain Gold Rush: What You Need to Know | Dr. Peter J. Meyers via Moz.

The Google Hummingbird Update – An Expert Overview | Ben Holland (featuring Arnie Kuenn, Eric Enge and Jenny Halasz) via Vertical Measures.

Rocking How Personalized Search Results Affect Ranking | Doc Sheldon via Level 343.

Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings   Whiteboard Friday | Rand Fishkin via Moz.

What Caused Your Site Traffic to Drop? An SEO Forensics Manual | Brian McDowell via Conductor.

Matt Cutts: Google Penalties Get More Severe for Repeat Offenders | Jennifer Slegg via Search Engine Watch.

WordPress Tweaks To Improve SEO | Jennifer Horowitz via Level 343.

5 tips for getting your content on Google’s In-Depth Articles search result | Wissam Dandan via Wamda.

Machine Learning for SEOs | Tom Anthony via Moz.

10 Optimization Experts Share Their Favorite Google Analytics Reports (Copy Them!) | Peep Laja via ConversionXL.

Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now | Jeremy Hull via ClickZ.

Mastering PPC: PLAs – Mysteriously Murder Your eComm Competition with PLAs | Ally Malick via SEER Interactive.

The Ultimate List to Clean Up Your PPC Accounts for the New Year | Joseph Kerschbaum via Search Engine Watch.

Learn Paid Search Marketing and Become a More Effective Online Marketer with These 44 Resources | Zach Bulygo via KISSmetrics.

Use Google Keyword Research To Target The Long Tail In Local Search | Chris Silver-Smith via Search Engine Land.



Smart Social Media

End of Year Highlights & Predictions:

The Biggest Changes Coming to Social Media in 2014 | Ryan Holmes via LinkedIn Today.

The 3 Social Media Lessons of 2013 – And What’s In Store for 2014 (podcast) | Jay Baer via Convince & Convert.

2013: A Year Worth Sharing [Infographic] | Greg Cypes via Search Engine Land.

The 10 Best Social Media Predictions for 2014 | Chris Syme via Social Media Today.

2013 Year on Twitter | via Twitter.

Twitter 2013 Year in Review: Notable Features, News & Research | Jessica Lee via Search Engine Watch.

The 15 best branded Vines of 2013 | Christopher Ratcliff via Econsultancy.

YouTube Rewind: What Does 2013 Say? | via YouTube Spotlight.

20 Top YouTube and Video Marketing Stories of 2013 | Greg Jarboe via Search Engine Watch.

Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide | via eMarketer.

Why Instagram Will Be The King Of Social Media in 2014 | Ross Simmonds via Social Media Today.

Interrogating the network: The year in social media research | John Wihbey via Nieman Journalism Lab.

The #FollowFriday Recommendations of 2013 Spin Sucks | Gini Dietrich via Spin Sucks.

Where Is Social TV Heading in 2014? | Jesse Redniss via Ad Age.

Social Media News:

Finally, Facebook Introduces Video Ads In Newsfeed | Jeff Bercovici via Forbes.

Mobile Growth Pushes Facebook to Become No. 2 US Digital Ad Seller | via eMarketer.

Twitter’s Tailored Ads To Boost Branded Content Distribution | Ben Plomion via The Content Strategist.

How Ad Retargeting Ruined Christmas | Danny Sullivan via Marketing Land.

Now you can live stream on YouTube | via the YouTube Creator Blog.

comScore Releases November 2013 U.S. Online Video Rankings | via comScore, Inc.

LinkedIn Makes Its Big Branded Content Move | Natalie Burg via The Content Strategist.

LinkedIn Makes Finding ‘Influencer’ Posts Easier | Megan Abraham via SiteProNews.

Influencer Marketing: How Google Will Change The Game | Daniel Cristo via Marketing Land.

65% of World’s Top Brands Are Active on Instagram [Chart] | Zoe Fox via Mashable.

What is the genesis of Instagram? | Instagram CEO/co-founder Kevin Systrom via Quora.

Commerce Comes to Instagram | Saya Weissman via Digiday.

Fly Or Die: Instagram Direct | Jordan Crook via TechCrunch.

Instagram shows how images boost brand awareness | via Brafton Editorial.

Does Facebook Activity Impact SEO? | Eric Enge via the Stone Temple Blog.

Facebook the Most Trusted Channel for Brand Recommendations [Survey] | Yuyu Chen via ClickZ.

Facebook Engagement: How to Get Seen in the Facebook News Feed (podcast) | Michael Stelzner (with John Haydon) via Social Media Examiner.

The Future of Business is Creating Meaningful and Shareable Experiences | Peter Guber via Brian Solis.

Who actually uses Google+? Exactly who you’d expect | Christopher Mims via Quartz.

Create Google+ Buzz (Tips for Getting More Exposure on Google+) | Jennifer Horowitz via Level 343.

The Golden Rule of Google Plus | via Wade Harman.

Time to Grow Up! Social businesses mature, yet many still lack a strategic foundation [infographic] | via Brian Solis.

How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results (podcast) | Jay Baer via Convince & Convert.

How to Analyze Your Competition in Less Than 60 Seconds | Neil Patel via Quick Sprout.

The evolution of social media analytics (video) | Mark Schaefer (with Dell strategist Shree Dandekar) via {grow}.

Beware the Social Media Content Algorithm Chasers | Jonathan Crossfield via Content Marketing Institute.

How To Find Your Best Time To Tweet: The 4 Most Accurate Methods | Belle Beth Cooper via The Buffer Blog.

Exclusive: Twitter working on  edit  feature for tweets | Matthew Keys via The Desk.

Why adding a feature to edit tweets after the fact might not be such a good thing | Mathew Ingram via GigaOM.

Twitter removes, then reinstates  block  function, after users respond with anger | Omar Akhtar via The Hub.

Optimize Your Blog for Mobile Devices | Kristi Hines via Maximize Social Business.



Photo credit to Chris Waits via Flickr Creative Commons