Disseminating your information and interacting with others on social media platforms should follow a clear strategy. It’s not a matter of simply broadcasting every new post you publish on your blog. Users that may be interested in your company’s content on different platforms may vary widely in their interests and the methods in which they interact. They may be looking for different benefits from your social media activity. An effective social media strategy will identify those differences and tailor your activity accordingly, depending upon your audience and your goals. Social media strategy is a subset of your content strategy.