SEO is the common method of referring to search engine optimization – the process of optimizing the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic” or “earned” results. In general, the earlier (or higher ranked on the search results page), and the more frequently a site appears in the search results list, the more visitors it will typically receive from the search engine’s users, and these visitors can be converted into customers.

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