Blog management involves more than just periodically posting to a blog. To be effective, a blog’s content must be focused on topics that are relevant to the website, as well as being of value to users. This normally involves determining what specific topics should be addressed, when they should be posted and how and where they should be publicized. After publishing and publicizing the post comes interaction with users – answering questions, acknowledging comments, social media announcements – perhaps further dissemination on various other platforms, such as social media. Finally, monitoring and analyzing the effectiveness of the post. Did it generate user interaction? Raise additional questions that could be addressed in subsequent posts? Generate inbound links? These can all help you adjust your future posting style. All this and more is part of effective blog management.