Improving Your YouTube Video Skip Rate

I’ve had a keen eye for marketing as long as I can remember. As a child, I reached for the Want Ads before the comics and always paid far more attention to commercials than the programming they were embedded in. After three and a half decades of watching, it drives me crazy when I see big name advertisers consistently misusing a marketing form. I’ve found that to be especially true in video content.

Skip Ad buttonEverybody, large and small, has seen the little commercials that YouTube forces you to watch before you can click through to get to your video of dancing cats. They’re the little annoyances that we all wait impatiently through, until the Skip button pops up. Â According to a TubeMogul report in 2013, up to 85 percent of all those ads are skipped with glee.

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Context Applied to Readability and Ranking

Don’t think this is about the Flesch-Kincaid readability scale – it isn’t. There are times when that’s useful, but by now, most of us should have a pretty good grasp of determining who our audience is and how we should be writing to them. This deals more with how to write for both the readers … Read more

Fun with words: Tips for Effective Copywriting

Landing a copywriting job is the real deal – now you have to produce. If you’re lucky, the job is in your niche, which should make things a lot easier. And it does … at first. Exulting in the glories of an HVAC service with outlets in every town on the map requires fresh copy … Read more