Doc Sheldon

Doc Sheldon

Top Shelf Copy’s co-founder, Doc, has worked professionally in marketing and publishing for over 35 years, before beginning his SEO studies in 2003. When he “retired” from his consulting business in 2008, he decided to pursue SEO full-time, initially focusing on content strategy and copywriting. Since then he has expanded his studies to include greater focus on the technical aspects of SEO.

Over the years, Doc has owned and published both weekly and monthly magazines and a newspaper. He has published one book and thousands of articles in his pre-Internet career, and has now published several ebooks, as well. He’s also a regular contributor to several blogs and writes regularly on two industry news sites, in his quest to help others stay abreast of the latest developments in the search and SEO realms.

You can learn more about Doc on his .

Doc’s Answers:

How did you learn this dismal trade?

I was bored one night, so I memorized the Internet.

How do you take your coffee?

Like my women… hot & strong, with a little milk, no sweetener.

If you had to pick just one condiment, which would it be and why?

Anything bacon-flavored.

What do you like best about working for Top Shelf?

The boss is a really nice guy!

How do you think your outside writing influences your Top Shelf work?

It adds a little more variety, which helps me sharpen my skills.

What’s your project manager like?

She’s afflicted with an addiction to Post-Its. Other than that, she’s relatively normal. Relatively.

How about your editor?

Scary…. very, very scary. I swear I saw bits of a writer that had gone missing, stuck between her teeth once.

What’s your favorite font?

san serif.. usually either calibri or arial

What words do you really hate / love?

Hate: “Literally” – probably the most misused word in the English language.

Favorite: “Paid”.

Who is your writing hero?

Two – Mark Twain and Larry McMurtry. Both excellent story-tellers.

What’s your personal slogan?

If God didn’t want us to drink, He wouldn’t have given us whiskey (or made us writers).

If your life had a theme song, what would it be?

In A Gadda Da Vida. Every life needs a killer drum solo.

One thing about my writing career/life that people wouldn’t expect is:

I spent two different 2 year stints as a working cowboy on Mexican cattle ranches.