In this weekâ€™s online marketing news, privacy concerns vs. advertising interests weave through discussions as Google takes a page from Facebook with its â€œshared [formally â€œsponsoredâ€] storiesâ€ and as Facebook quashes its search privacy setting. Meanwhile, Twitter has opened its direct messages feature â€“ once exclusive to users who follow each other – to all followers of some users.
Other highlights include B2B content marketing in the age of crap (via MarketingProfs B2B conference), continued discussions about Googleâ€™s Hummingbird algo, Penguin 2.1 update, and assorted penalties, the ‘not provided’ data issue, and record internet ad revenues (see above).
Enjoy this weekâ€™s web gems!
Marketing to the Multi-Platform Majority | Andrew Lipsman via comScore.
Big Digital Marketing Campaigns Are Dead â€“ Itâ€™s Time to Move On | Jon Miller via Inc.
Live From MarketingProfs B2B: Content Marketing In The Age of Crap | Sarah Wyland via Search Marketing Sage.
B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends â€“ North America | Marketing Profs via SlideShare.
How Content Strategy and Content Marketing Are Separate But Connected | Robert Rose via Content Marketing Institute.
HubSpotâ€™s Dharmesh Shah on the Value of Content Marketing | Michael Gerard via Curata.
SEO content & social media marketing synergy: 3 perspectives | Laura Crest via SEO Copywriting.
News Releases: Five Ways to Avoid Google Penalties | Gini Dietrich via Spin Sucks.
Get More Readers with Content Marketing â€œCurb Appealâ€ | Bob Geller via Maximize Social Business.
Make Your Infographics Come Alive With A Motion Graphic Video | Courtney Gordner via ReelSEO.
The Anatomy of a High Converting Landing Page (Infographic)| Neil Patel via Quick Sprout.
Why You are Frustrated with Your Landing Pages | Brian Massey via The Conversion Scientist.
Sex with Data? An Email Marketerâ€™s Tale | Simms Jenkins via ClickZ.
- BtoBâ€™s Digital Edge LIVE | New York City, October 23rd.
Savvy SEO & Search
Big Brands, Google, Penalties & You | Kristine Schachinger via Search Engine Watch.
Ultimate Guide to Google Penalty Removal | Lewis Sellers via Moz.
Google Seeks Searcher Satisfaction: How Marketers Can Keep Up | Nathan Safran viaÂ Search Engine Land.
Is Google jumping the shark? | Seth Godin via Seth’s Blog.
FAQ: All About Googleâ€™s New â€œShared Endorsementsâ€ Ads | Danny Sullivan via Marketing Land.
Has Google Gone Evil or Is It Just Wicked Smart? | Laura Crest via Level 343.
The Questions Google Refuses To Answer About Search Privacy | Danny Sullivan via Marketing Land.
Why Visitor Analytics Arenâ€™t Enough for Modern Marketers | Rand Fishkin via Moz.
Penguin 2.1: What Changed Since 2.0, and How to Recover | Jayson DeMers via Search Engine Journal.
5 Myths About Googleâ€™s Hummingbird | Joe Hall via Internet Marketing Ninjas.
Did Hummingbird Eat Link Building? | Nate Dame via Search Engine Land.
Hummingbird â€“ The Opposite of Long-Tail Search | Ammon Johns via ISOOSI.
Googleâ€™s Matt Cutts: Guest Blogging Best Done In Moderation | Amy Gesenhues via Search Engine Land.
Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns? | Eric Ward via Search Engine Watch.
Correlations, Causation, and all that Jazz | Eric Enge, Rand Fishkin, and Mark Traphagen via Eric Engeâ€™s The Digital Marketing Excellence Show [YouTube].
Yes Virginia, Google+ Can Directly Impact Your Search RankingsÂ | Rae Hoffman viaÂ Sugarrae.
Securing the Future of SEO: Global Brands & 5 â€˜(Not Provided)â€™ Solutions | Andy Betts via Search Engine Watch.
Why The YouTube Keyword Tool Is So Amazing For Link Building | Julie Joyce via Search Engine Land.
Google Keyword â€˜(Not Provided)â€™: How to Move Forward | Ray â€œCatfishâ€ Comstock via Search Engine Watch.
Eating My (Key)Words: Changing The Way We Think About SEO | Jenny Halasz via Search Engine Land.
Metadata & You: Best Practices, Benefits & Implementation Made Easy | Andrew Delamarter via Search Engine Watch.
How To Use The Marketing Funnel For SEO & Inbound Marketing | Tom Schmitz via Search Engine Land.
Bing SEO Ranking Factors 2013 Study By Search Metrics | Barry Schwartz via Search Engine Land.
SEO Within an International Market | Gabriella Sannino via Level 343.
5 Dos and Donâ€™ts of International SEO â€“ Whiteboard Friday | Aleyda Solis via Moz.
10 Quick PPC Tips, Improvements & Fixes | Jackie Hole via State of Digital.
US mobile paid search spend up 66% year-on-year: stats | David Moth via Econsultancy.
Google Keyword Planner: How to Get Phrase & Broad Match Traffic Data | Victor Pan via WordStream.
Productizing Your SEO Business | Eric Covino via SEO Book.
SMX East 2013 Keynote Conversation with Twitterâ€™s Richard Alfonsi | Danny Sullivan via SMX SlideShare.
- PubCon Las Vegas 2013 | October 22nd thru the 25th.Â Early bird savings of $400 through October 20th!
- SES Chicago 2013 | November 4th thru the 7th.
- SES London 2014 | February 10th thru the 13th. Super Saver prices thru November 1st; Saver prices November 2nd thru December 13th!
Smart Social Media
Twitter Announces Scheduled Tweets â€“ Hereâ€™s What It Means For Marketers | Zach Bulygo via KISSmetrics.
Now You Can Get Twitter Direct Messages From Any Follower â€“ If You Dare | Selena Larson via ReadWrite.
Facebook kills search privacy setting | Gregory Wallace via CNN Money.
Building A Verifiable Online Identity: Proving Youâ€™re The Dog You Say You Are On The Internet | Christopher Budd via Maximize Social Business.
Twitterâ€™s Kevin Weil Talks Real-time Marketing â€“ and Showing Results | Cotton Delo via Ad Age
Internet Ad Revenues Set Record in 1H13 | Ayaz Nanji via MarketingProfs.
Is Twitterâ€™s Ad Business Soaring Or Sagging? Unpacking The New Numbers | Jeff Bercovici via Forbes.
With Adap.tv, AOL Beats Google In Video Ads Served [Google Continues to Attract Most Video Viewers] | Tim Peterson via Ad Age.
Online Video Uploads Double In Past Four Years, 35% Hope To Go Viral [Report] | Carla Marshall via ReelSEO.
Social Business is Dead! Long Live Whatâ€™s Next! | Chris Heuer via Brian Solis.
Social Media Marketing: An inside look at Neiman Marcusâ€™ Pinterest and blogger relations strategies | Courtney Eckerie via MarketingSherpa.
Are Simple Images The Best Social Media Content? | Aaron Perlut via Forbes.
The Ultimate Guide to Social Media Image Dimensions [Infographic] | Ginny Soskey via HubSpot.
The ROI of Blogging: Brand Awareness and Reputation Generate Revenue | Gini Dietrich via Spin Sucks.
Are We Misunderstanding the Purpose of a Business Blog? | Mack Collier via MackCollier.com.
The Little Book Of YouTube Hacks, Tips And Tricks For 2013 | Carla Marshall via ReelSEO.
- Social Brand Forum 2013Â | â€œIowaâ€™s Creative Corridorâ€ in Coralville, October 24thÂ and 25th.
- SMX Social Media Marketing 2013Â | Las Vegas, November 20th and 21st. Early Bird rate savings available thru November 1st!
Photo credit: Sean MacEntee via Flickr Creative Commons