Content, content, and more content: Whatâ€™s an online marketer to do with this ballooning demand for fresh, unique, Google-safe content â€“ and lots of it – this new year? Content marketers weigh in.
Meanwhile, SEO & search pros discuss Googleâ€™s voice search as it relates to â€œthings vs. stringsâ€, keywords possibly being displaced by topics, Google slicing Authorship in its search results by up to 40-percent, and what to focus on in 2014.
In the social media world, marketers note Facebookâ€™s mimicry of both Twitter and Google AdWords, with its implementation of â€œTrendingâ€ tailored to and positioned next to usersâ€™ news feeds, and with its revamp of ads.
These highlights and much more await you, and hopefully will edify you by providing the latest, most relevant insights into the shape-shifting landscape of internet marketing. Enjoy!
Open Letter to CMOs: Confessions of a Digital Marketing Agency | Ian Lurie via Portent.
Contently Raises $9 Million To Build â€˜The Plumbing For Brand Publishingâ€™ | Jeff Bercovici via Forbes.
â€˜The Dark Lord of the Internetâ€™ Used Sponsored Content As His Secret Weapon | Joe Lazauskas via The Content Strategist.
Will Native Advertising Ultimately Become the Norm? | Joe Pulizzi (podcast with Robert Rose) via Content Marketing Institute.
Brand Journalism: Breathe New Life into Old Content | Gini Dietrich via Spin Sucks.
Getting Unstuck: A Pocket Guide to Content Ideation | Wissam Dandan via LEBSEO DESIGN.
Ten Questions Content Creators Commonly Ask, Answered | via David Amerland.
5 ways to get through writerâ€™s block or content marketing fatigue | Belle Beth Cooper via Buffer.
The SEO content writersâ€™ manifesto | Heather Lloyd-Martin via SEO Copywriting.
Evergreen Content: Making The Seasonal Relevant All Year | Patrick Hayslett via Spin Sucks.
Trapped by tl;dr | Seth Godin via Sethâ€™s Blog.
What Internet Marketing Clients Are Worried About for 2014 | via Blake Pappas, featuring Arnie Kuenn and guests Matt Siltala, Rhea Drysdale and Topher Kohan at Vertical Measures.
Will This Be the Year of Data Analytics in the Marketing Department? | Pelin Thorogood via ClickZ.
17 Variables to Consider When Choosing Email Frequency | via CopyPressed.
As Good as It Gets: What dating can teach us about email marketing. | Meegan Kauffman via Portent.
- Direct Marketing Newsâ€™ 2014 Marketing & Tech Partnership Summit | New York City: January 28th.
- Integrated Marketing Summit | San Diego, CA: January 30th and 31st.
- MarketingSherpa Email Summit 2014 | Las Vegas: February 17th thru the 20th
- Content Marketing World 2014 | Cleveland, OH: September 8th thru the 11th. Â Early Bird Savings of $300 available thru February 28th!
- 2014 Content Strategy Conferences | Monthly schedule shared by Shelly Bowen via Pybop.
Savvy SEO & Search
SEO 2014: Focus On Utility, Differentiation, and Engagement | Peter DaVanzo via SEO Book.
2013 Hasnâ€™t Been a Bed of Roses | Gabriella Sannino via Level 343.
Whereâ€™s the Search? | P.J. Fusco via Search Engine Watch.
Voice Search: Strings Not Things | Dan Shure via Isoosi.
Matt Cutts: Google Search Result Positions Arenâ€™t Weighted Differently | Jennifer Slegg via Search Engine Watch.
7 Alerts to Monitor your SEO Process Opportunities & Issues | Aleyda Solis via State of Digital.
Will Keywords be Replaced by Topics for Some Searches?Â | Bill Slawski viaÂ SEO by the Sea.
Why Guest Posting and Blogging is a Slippery Slope â€“ Whiteboard FridayÂ | Rand Fishkin viaÂ Moz.
Google Cuts Authorship in Search Results by 20-40% | Jennifer Slegg via Search Engine Watch.
The Power of Authors and Content for Link Building | Â Matthew Barby via Moz.
Ask Doc: How do I Make an Image Ready to Use on my Website? | Doc Sheldon via Top Shelf Copy.
Schema Markup for Reviews | Carrie Hill via SEO Copywriting.
Free Local SEO Tools that Belong in Your Kit | Miriam Ellis via Moz.
Google Can Buy Nest, But It Canâ€™t Buy Our Trust | Dan Hon via Wired.
- SES London 2014 | February 10th thru the 13th.
- SMX West 2014 | San Jose, CA: March 11th thru the 13th. Early Bird Rates available thru February 1st!
- ClickZ Live | New York, NY: March 31st thru April 3rd. Super Saver Rates of up to $800 expire January 24th!
- TechCrunchâ€™s 2014 Pitch-Offs | Starting in Atlanta, GA February 18th.
10 Big, Recent Twitter, Facebook and LinkedIn Changes You Should Know for a Better Social Media Strategy | Belle Beth Cooper via Buffer.
Facebook Revamps Ads to Compete With Google | Eilene Zimmerman via The NY Times.
Facebook follows Twitter with Trending, a tailored list of popular topics beside your News Feed| Nick Summers viaÂ The Next Web.
Google+ Is Getting Harder And Harder To Avoid | Selena Larson via ReadWrite.
6 (More) Interesting Facebook Tricks You Might Not Know | Jayson DeMers via Search Engine Journal.
What Tumblr @Mentions Mean for Publishers | Amanda Walgrove via Contently.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013 | Tom Pick via Webbiquity.
The more connectivity we enjoy, the more disconnected we become. | Gabriella Sannino via Indelible Branding.
Content Plus Social is A Sweet Song to Sing â€“ Interview with Amy Higgins of Concur | Lee Odden via TopRank.
How we built our HTML sitemap | Anna Majkowska via Making Pinterest.
- Social Media Marketing World | San Diego, CA: March 27th and 28th.
Photo credit to Peter (BrightGarden) via Flickr Creative Commons.