Or at least, stop dealing from the bottom of the deck.
I’m helping a friend help out another friend, in his attempt to regain his site’s rankings after a double whammy for OOP and Penguin. He had some very substantial traffic and conversion numbers until January, when he suddenly noticed he’d fallen from his #1 slot to around #6 and #7 for his major terms. Investigation revealed that he’d suddenly accumulated another 23,000 links or so… from some very questionable sources. Bottom line, he knew he didn’t do anything, so while it couldn’t be proven, it looked as though he’d been nailed by some negative SEO.
(Photo credit: Philipp Klinger)