Doc Sheldon on Google’s FUD Blogging Blitzkrieg

Doc Sheldon discusses his Google penalty experienceIt should be a rare occurrence…right?

But unfortunately in this FUD atmosphere of Google’s guest-blogging blitzkrieg, it is not.

If you hadn’t yet read up on how Doc Sheldon’s site got singled out for a site-wide penalty over one (valid) link, then check out Danny Sullivan’s post via Search Engine Land.

I asked Doc for his insights regarding his experience with his site being penalized, why he believes it happened, and what we can all learn going forward…

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Weekly Web Gems: Top Shelf Copy’s Online Marketing News (Sunday Special Edition)

The poop on guest blog spam, Yahoo's newly secured search, and much moreThis week’s Sunday Special edition of our online marketing news features the big Google psyche out! over its kibosh on (spammy backlink-driven) guest blogging, which fairly blew up the web with analyses and reactions.

In other news:

  • Content ideation and strategy that supports long-term business objectives
  • Yahoo rolls out its own secured search
  • Facebook’s declining search reach and its new algo change
  • Twitter introduces its card analytics

Many more web gems await you, so enjoy! And thanks for tuning in… [Read more...]

Weekly Web Gems: Top Shelf Copy’s Online Marketing News

This week's online marketing news features the rapid evolution of internet marketing for 2014Content, content, and more content: What’s an online marketer to do with this ballooning demand for fresh, unique, Google-safe content – and lots of it – this new year? Content marketers weigh in.

Meanwhile, SEO & search pros discuss Google’s voice search as it relates to “things vs. strings”, keywords possibly being displaced by topics, Google slicing Authorship in its search results by up to 40-percent, and what to focus on in 2014.

In the social media world, marketers note Facebook’s mimicry of both Twitter and Google AdWords, with its implementation of “Trending” tailored to and positioned next to users’ news feeds, and with its revamp of ads. [Read more...]

Ask Doc: How do I Make an Image Ready to Use on my Website?

There are several things to consider when you want to prepare an image for your site. The first and most important, of course, is to be certain that you have the right to use that image. People are being sued right and left for using images they find in a Google Image search or on some “free” image site. You don’t want to get wrapped up in that kind of mess!

Once that’s out of the way, you’ll normally be working with a JPG or PNG image. If you want to display it at 500 pixels wide, you’ll want an original image that is at least that wide. You can shrink an image down without losing image quality, but you can’t make it larger without it getting pixelated, which will ruin the quality. [Read more...]

Weekly Web Gems: Top Shelf Copy’s Online Marketing News

This year's first online marketing news features another Google privacy issue, mobile marketing, and more!Happy New Year! As the “best of 2013” and 2014′s trends continue to swarm the internet marketing stream, some of the more recent online marketing news that caught my eye include:

  • Google’s latest privacy offense, which now allows anyone with both a Gmail and G+ account to message anyone else with both accounts, even if the actual email address of the recipient is unknown.
  • Google’s continued ratcheting down of Authorship results in search.
  • Facebook dropping its “Sponsored Stories” problem child. [Read more...]