Welcome, Kristi and Sue!

Welcome, Kristi Waterworth & Sue McCarty to the Top Shelf Copy team!

We’re very pleased to announce that we’ve added a couple of new faces to the Top Shelf Copy team. We’re in a growth mode and the time has come for us to have a more efficient way of servicing our clients. We LOVE that kind of growing pains!

It’s a new phase… half ‘keep growing’ and half ‘fresh start’ (if a third half would fit, it’d probably be ‘exciting’).

First, we’ve been joined by Kristi Waterworth, who brings years of journalism and team management experience to the table. She’ll be our Project Manager, handling scheduling and managing assignments to our writers, as well as client communications. You can get to know her on her About page.

We’re also welcoming Sue McCarty to the team, as our Editor. Sue is bringing her considerable skills to bear, assisting Kristi in ensuring our clients get nothing but the best from us. With several years experience as a journalist and editor before she began her online career, her contribution will be a welcome addition. We had to give her an About page, too, ’cause you know how fragile editors are. ;)



Please join us in welcoming Kristi and Sue, as we begin this next phase of our growth!


The State of the SEO Industry: A Conversation with Jim Hedger

Smashing the SEO mythAddressing something as big as “the state of the SEO industry” is a feat only a rarified few individuals can do well. Jim Hedger, a founding partner at Digital Always Media, Inc., managed to do so with his recent article on Jennifer Slegg’s site, The SEM Post.

Entitled “State of the Industry – Real SEOs Solve Problems,” Jim’s articulate post struck a collective nerve in the SEO community, with most of us nodding our heads emphatically.

Doc Sheldon and I invited Jim to a Google+ hangout to discuss his article, and more to the point, to discuss the SEO industry’s reputation problem and what REAL SEOs actually do. We were graced with such industry luminaries as Bill Slawski and David Harry, to name only a couple.

Here’s the YouTube video of our conversation with Jim. We’ll be following up next week with a more detailed article featuring the highlights of what proved to be one lively group chat on how to deal with the SEO industry’s craphats, and much more!

You need Flash player 8+ and JavaScript enabled to view this video.

data="http://www.youtube-nocookie.com/v/CgnronNcGik?version=3&hl=en_US" rel="media:video"
xmlns:media="http://search.yahoo.com/searchmonkey/media/" xmlns:dc="http://purl.org/dc/terms/">

We’d love to hear your thoughts! Please share them in the comments here, or via YouTube, and weigh in!


Image credit: Search Engine People Blog via Flickr

Doc Sheldon on Google’s FUD Blogging Blitzkrieg

Doc Sheldon discusses his Google penalty experienceIt should be a rare occurrence…right?

But unfortunately in this FUD atmosphere of Google’s guest-blogging blitzkrieg, it is not.

If you hadn’t yet read up on how Doc Sheldon’s site got singled out for a site-wide penalty over one (valid) link, then check out Danny Sullivan’s post via Search Engine Land.

I asked Doc for his insights regarding his experience with his site being penalized, why he believes it happened, and what we can all learn going forward…

[Read more…]

Weekly Web Gems: Top Shelf Copy’s Online Marketing News (Sunday Special Edition)

The poop on guest blog spam, Yahoo's newly secured search, and much moreThis week’s Sunday Special edition of our online marketing news features the big Google psyche out! over its kibosh on (spammy backlink-driven) guest blogging, which fairly blew up the web with analyses and reactions.

In other news:

  • Content ideation and strategy that supports long-term business objectives
  • Yahoo rolls out its own secured search
  • Facebook’s declining search reach and its new algo change
  • Twitter introduces its card analytics

Many more web gems await you, so enjoy! And thanks for tuning in… [Read more…]

Weekly Web Gems: Top Shelf Copy’s Online Marketing News

This week's online marketing news features the rapid evolution of internet marketing for 2014Content, content, and more content: What’s an online marketer to do with this ballooning demand for fresh, unique, Google-safe content – and lots of it – this new year? Content marketers weigh in.

Meanwhile, SEO & search pros discuss Google’s voice search as it relates to “things vs. strings”, keywords possibly being displaced by topics, Google slicing Authorship in its search results by up to 40-percent, and what to focus on in 2014.

In the social media world, marketers note Facebook’s mimicry of both Twitter and Google AdWords, with its implementation of “Trending” tailored to and positioned next to users’ news feeds, and with its revamp of ads. [Read more…]