We’ve all seen various repeats of “Content is King”, first uttered by Bill Gates in 1996. It was certainly true then, although many people seemed to think (and apparently, some still do) that focusing solely on content was sufficient to achieve success. Mr. Gates, of course, is bright enough to know that the “build it and they will come” approach to marketing leaves a lot to be desired. His mistake was in believing that most people would realize that and fill in the gaps. Some, Bill… but apparently, not the majority.
Taking into consideration the self-induced tunnel vision of the masses, if you add the fact that search algorithms have matured tremendously, perhaps even beyond the point that many thought possible nearly 20 years ago, one can reasonably argue that Bill’s statement is no longer true. Or at least, true only in a more general sense. [Read more…]