Victoria Bailey

Best Practices to Secure WordPress Sites

With over 25% of the websites on the Internet using WordPress, it should be no surprise that hackers find it an attractive target. Being open source makes it somewhat easier for e-villains to break into, if no precautions are taken to lock the door. Using best practices to secure WordPress sites can make your life a lot simpler.

There are a number of things you can do to make your WP installation more secure, though. Let’s take a look at a few:

Always use a very strong password

We’ve all heard this before. Using password or some nonsense like 12345 as your password rates right up there with licking light sockets. You might as well not have one, if that’s the best you can come up with. Continue reading “Best Practices to Secure WordPress Sites”

Victoria Bailey

Focus on Context

We’ve all seen various repeats of “Content is King”, first uttered by Bill Gates in 1996. It was certainly true then, although many people seemed to think (and apparently, some still do) that focusing solely on content was sufficient to achieve success. Mr. Gates, of course, is bright enough to know that the “build it and they will come” approach to marketing leaves a lot to be desired. His mistake was in believing that most people would realize that and fill in the gaps. Some, Bill… but apparently, not the majority.

Taking into consideration the self-induced tunnel vision of the masses, if you add the fact that search algorithms have matured tremendously, perhaps even beyond the point that many thought possible nearly 20 years ago, one can reasonably argue that Bill’s statement is no longer true. Or at least, true only in a more general sense. Continue reading “Focus on Context”

Victoria Bailey

Where Do Content Ideas Come From?

Looking for content ideasI was asked recently what my process was for developing content ideas — and I got to thinking that this particularly nosey client might not be the only one wondering how the gears and wires all go together behind the scenes.  After all, we don’t really discuss idea generation much, we just assume it’s a thing that happens without effort.  Ideas magically populate, we send them to our writers to write and BLAM!, we’re done.

Oh, Dear Reader, how I wish it were so…. but it’s not.  Generating content ideas takes genuine effort, real dedication and knowledge of your particular subject matter, whether that’s the mating rituals of assorted beavers or performance boating.   Continue reading “Where Do Content Ideas Come From?”