From the Top Shelf Dictionary | How To Do A Blog

If you have recently said to yourself, “Self, I want to blog!” or maybe even wondered how to vlog, then this post is for you. We’ve already talked about a few words that every small business owner should know and we’d like to take this opportunity to augment your vocabulary. Ready? Site: Now, this may seem obvious, but a site is your website. The best, easiest, most effective and cheapest marketing tool for your business. No. I’m not the least bit biased – why do you ask? Blog: A blog, which is an abbreviation (or contraction?) of the term “web log”, can be a stand-alone site, a sub-domain or a page on your site. The majority of your site consists of static pages, but the blog is constantly added to, which is why you need to hire stellar writers. Know you need one, but not sure where to start? Contact us. We know how to do a blog right. Heck, we’ve got this blogging stuff down cold. Vlog: Yes. Yes, that is a V, not a typo. If your palms are starting to sweat, then you know what a vlog is. That’s right, it is the video counterpoint of a blog post. You can record yourself and upload it to your blog, to YouTube or to a number of other places. It can be original content or you can just go over your most recent blog posts. It does not have to be Sundance Festival perfect. Check out YouTube in your free time, if your perfectionist soul doesn’t believe me. Podcast: If being a video star makes you downright...

BMR is Dead | I’m Sorry for Them, but So What?!

Many so-called SEO ninjas/gurus/warriors/experts/wanna-bes/superheroes have their panties in a bunch because BMR is off the market. If you are not familiar with them, they were a blog network designed for getting backlinks. (If you aren’t sure what a backlink is, call us. We need to talk!) Anyway – Big G didn’t like them and their friends too much, so they were effectively shut down this past week. I feel bad for them. I am sure they were nice people and having the rug pulled out from under you when you run a small business is no fun. I am sure that, in this economy, we can all relate on some level. In any case, this shouldn’t have affected your blog’s backlinks plan for two reasons. 1)   You shouldn’t put all your backlinking eggs in one basket. There were many people that used BMR exclusively for all their backlinking needs. Well, that’s just silly. Correction: that’s just lazy. You need to spread your backlinks around to several places on the net. Not just one company. 2)   You shouldn’t put all your backlinking eggs in one basket. Yes. I DID say the same thing twice. You see, it bears repeating because some people are going to make the same mistake and start putting little 150-word, BMR-style blurbs on another site and call it a day. While another site may be “safe”, you need to think of backlinks for SEO in the same terms that you do a healthy diet. Your doctor recommends a mix from all the food groups, a little bit of everything. You need some BMR-style blurbs, sure, but...

Setting Up a Business Website? | We R.O.C.K.

Yup. No other way to say it. Whether you are hiring bloggers or need help setting up a business website, you have definitely come to the right place. We R.O.C.K. How? So glad you asked… R – We read. A lot. Everyone on our team is passionate about their area of expertise. They read about the latest innovations in health care. They read the latest OSHA standard update. They read about the changes in the tax laws for small business owners. Some writers may just wing it. They may check wikipedia before starting your blog post or article. We don’t play that game. We match you with ghostwriters for hire that don’t just know your topic; they live and breathe your topic. O – We are objective. We’ll tell you the truth. If your footer screams 2001, we’ll tell you. If your meta tags are not working for you, we’ll take the time to explain why. Your website is your baby. Your company blog is your job. We get that. If you need an objective opinion on things, we are here for that. C – We care. Yup. Another shocker. Someone that cares on the net. Everyone, from our SEO crew to our social media peeps, from our ghost writers for hire to our keyword research specialists, we all actually care! We do this because we love every single second of it. We don’t want you to be satisfied with a job well done. We want you to be jumping up and down in your office with sheer glee at the over-the-top stuff we give you. In short, we want you...

Social Media and Small Business | Does It Really Work?

So many small business owners just do not know what to make of social media. They either assume that none of their potential customers would ever use it to find them or they are just confused as to how it all works. Business social media is like word-of-mouth on steroids! In the old days, if you did a good job, your customers would recommend you to friends. If you did a good job for the friends, they would recommend you to more. And so on. Today, social media does this but on a much grander scale. One FaceBook post about your services by a happy customer can instantly go out to hundreds of their friends. One Tweet can hit thousands in seconds. In fact, no one knows this better than Marilyn Hagerty. She is an 85 year old food writer in Grand Forks, North Dakota. No, its not a big town. She wrote a sweet little article on the new Olive Garden in town and happened to mention that they had great bread sticks. Well, someone saw that little review and told a few friends. 400,000 to be exact. That’s right. Word-of-mouth made it happen. Sure, there were a few foodies making fun of her and claiming that Olive Garden and other chain restaurants didn’t deserve the press. Still, other complete strangers were jumping to her defense and showing their support. In fact, the article was so popular that Marilyn was interviewed on national television. The point is that social media for small business is a powerful marketing tool that you need to tap into. If you don’t know how to...

Business Writing Services | Why Hire Top Shelf Copy

Ok. Every business has their own little spiel on why you should hire them. Here’s ours: We’ve got the pros. The teachers, the accountants, the small business owners, the chefs, the moms, the window cleaners, the nurses, the realtors, the you-name-its. We’ve got them all and they all love to write for us. In fact, we built our team based on both their top notch writing skills and on the knowledge they bring to the table. Our professional writers for hire actually like to write. I know, crazy, right?! You may have hated writing those papers in high school or college, but our peeps loved them. They love finding the perfect verb, squeezing in one more adjective and throwing in a sentence fragment just for the shock value. They play with words the way others play with Matchbox cars. And, in case you were wondering, they’ll beat the pants off you in Scrabble. We are excited to offer our blog writing service and business writing services. Yes. We really do live for this stuff. It’s a sickness. We are SEO geeks at heart. We “get” it, so you don’t have to. We can explain it all in detail or not, your choice. But, fair warning, once we get going we are tough to shut up. We can go on and on about on-page SEO, keyword research and reputation management. It makes our hearts go pitter-patter. We offer customized proposals tailored to your specific needs. Whether you’ll benefit from on-page SEO, social media, backlinking or business writing – most likely a combination of several of those – you can choose...